What type of presentation would you expect to get at the car dealership?

Description

Role: Customer at a high-end car dealership

Description and guiding questions

You are considering a new car. You want performance, but you still need some space for passengers. You want the latest and greatest, yet still be comfortable and be able to transport people and things easily. You are willing to pay for what you want, but given the current economic environment, you are concerned about paying too much. What type of presentation would you expect to get at the car dealership? What questions will you have for the salesperson about the car? What questions will you have for the salesperson about the financing for the car? Reference: Richmond, Kimberly K. (2010) The Power of Selling derived from Creative Commons licensed edition published by Flat World Knowledge, ca. 2010