What is The impact of interactive technologies on the development of omni-channel retailing and consumption behaviours
(looking at the topic from a consumer perspective)
Topic: The impact of interactive technologies on the development of omni-channel retailing and consumption behaviours
Updated aim and objectives
The primary aim of this research is to establish the motivations, benefits, and barriers behind the use of augmented reality (AR) technology among omni-channel fashion clothing retail consumers.
To achieve this aim, the set objectives are:
- To determine the motivations of omni-channel fashion clothing retail consumers in using AR technology
- To establish the benefits for omni-channel fashion clothing retail consumers when using AR technology
- To identify any barriers that exist to omni-channel fashion clothing retail consumers using AR technology
- Build a conceptual framework of AR use among fashion clothing retail consumers with the aim of guiding the development of AR offerings by fashion omni-channel retailers
Details of changes to be made to the literature review chapter only.
- The project has taken a new perspective from fashion brand (previous direction) to viewing things from the consumer perspective (that is consumer behaviour) in terms of the above stated aim and objectives.
- There are 2 models (TAM/ and SOR) and the new literature review should critically explain how these 2 models affect consumer perception regarding usage of Augmented reality in fashion clothing retailing.
- Have a section on consumer behaviour .
- Please identify some research gaps relating to the aim and objectives.
- Please show critical thinking
