What is the difference between creativity and innovations? What are some whys we might classify innovation?

 I’m looking for someone to read the attached case on Geox and write an introduction based on the case and answer question # (highlighted) This needs to be in APA format and please cite all work.  What is the difference between creativity and innovations? What are some whys we might classify innovation?   Analyze Geox’s innovation strategy in detail. What are the features of this strategy that made Geox successful? What factors other than product innovation has made Geox successful?   Assess the market environment of the industries that Geox competes in. Who are Geox’s key competitors? What strategies should they use to compete?