What are the four steps in giving the customer bad news? Explain each step.

Chapter 13 Assignment 15 points Directions: Please answer the questions below completely. Each question is worth 5 points. You will demonstrate your understanding of the concepts in the chapter. Please upload your work to Canvas when you complete the assignment. Please type the questions and your responses. Review Questions 5 points per question. 1. Explain what it means to say that customers really want feelings and solutions, rather than products and services. When you are a customer, what does that mean to you? 2. What are the four steps in giving the customer bad news? Explain each step. 3. What are some steps ( List 5) one can take to build the customer’s self-esteem? Which step, in your opinion, is the most important? Explain.