The purpose of persuasive writing is to influence readers’ attitudes to inform them about a topic and to persuade them to agree with the writer or to take action on issues the writer describes. Effective persuasion involves clearly identifying issues, anticipating and responding to objections, presenting support for a position, and using sound reasoning to help convince the audience.

The purpose of persuasive writing is to influence readers’ attitudes to inform them about a topic and to persuade them to agree with the writer or to take action on issues the writer describes. Effective persuasion involves clearly identifying issues, anticipating and responding to objections, presenting support for a position, and using sound reasoning to help convince the audience.