Review programmes to attract foreign companies to your country
Interim Assessment for International Marketing and Business Environment.
For this and for the final, you have to choose a multinational company, already present in your own country. You will be researching this company in much detail, so it would be helpful to choose a firm that interests and motivates you.
In this interim assessment you are to focus on your country:
- Review programmes to attract foreign companies to your country
- Describe the tax regime and rates
- Describe the company of your choice
- Establish how and when they entered your country and changes have taken place (if any) since entry.
- Outline their marketing mix.
In the final assessment you will be considering the same company in its global operations. However, you will be addressing different elements in that paper.
The interim has a word count limit of 2000 (+/-10%). The word count does not include the Table of Contents and list of references. Appendices are excluded as well.
Although this assessment will not carry a grade, you would help yourself by conducting it with thoroughness and noting the feedback that will be provided.
