research and analyse the factors which are relevant to its international marketing strategy formulation in a globalised marketplace.
Final Assessment
- You are required to complete the assessment outlined below and submit your completed final document through the RKC Online Campus by the due date mentioned under “Final Assessment” Your grade will be based 100% on this final document, to which you will also receive written feedback.
- There is a total word count of 4000(+/- 10%) words for this paper. An indicative break down is provided below.
- Please ask any questions about the final assessment in the Forum.
Assignment:
In the interim, you have already described how a multinational company of your choice entered and operates in your country. Now you must research and analyse the factors which are relevant to its international marketing strategy formulation in a globalised marketplace.
While analysing this, you need to have considered the following:
– Activities of the company, worldwide operations, country of origin, your country- 1000 words
– A brief overview of its equity structure -listed or not, major shareholders, share price
– 200 words
– Legal and Management structures: –400 words
-Brand and branding: company, product: 1200 words
-Marketing mix as it may be applied: 1200 words
You are strongly advised to structure your report in the same order as the assignment tasks set out above.
Learning Outcomes to be assessed
This assessment assesses how well you can do the following:
- Critical analysis of international marketing within the global business environment and assess how marketing is managed internally and externally by organisations from different industries and how organisations are impacted by elements of the business environment.
2.Critically and effectively assess the value of marketing mix theories, concepts and models in the field of marketing and
3.Evaluate critically, the strategic role of branding and assess the impact branding has on consumers, organisations and society and
- Critically review the strategy of an organisation in light of international business issues, applying relevant theories and concepts.
Your work should have an interpretative approach by subjecting your discussion to a critical analysis. Ensure that your arguments are clear and logical and draw from academic/peer reviewed sources to support your affirmations. Please show in your list of references an appropriate breadth and depth of references relevant to the topic.
You must strictly adhere to the Harvard referencing system. If you do not cite all sources, then you may be accused of plagiarism, and that in turn may endanger your success in passing the module.
Format
Your assignment should be in a report format, being clearly structured using headings, sub-headings etc. Your assignment should be presented using Times New Roman (TNR) 12 font, 1.5 line spacing, and it should be approximately 4,000 (+/- 10%) words in length. Your word count is from the introduction to the end of the conclusion section.
The submission should be in MS Word.
