1.- What is positioning? Position yourself in the market in which you consider to be competitive.

2.- For the product category of mobile telephones, do the following:

a) create a perceptual map,

b) identify the attributes that illustrate the similarities and differences among the brands available in the mobile digital market.

3.- Now, using the positioning matrix, evaluate the positioning alternatives for a product or product category as follows:

a) A competitor analysis

b) The quality-price choices

c) The promotion-distribution alternatives, including quality and price in the analysis

d) An overall evaluation of alternatives

4.- Find a company’s positioning statement (Walmart) and evaluate the following:

a) The target segment in which the company is competing

b) The positive product or service attributes consumers should appreciate

c) The superior capabilities the company has to fulfill its promises