PC Amazon Case Study

Using either the first initial of your first name or last name, find any company or brand and compare it to a competitor using a perceptual/positioning map. Explain what the products are and how customers view these businesses as being different. State if you prefer one over the other or if you are indifferent, and why. Keep your answers to one paragraph following my example below (do not use my example):Firm: Kroger ibuprofen (using last name initial) Competitor: Advil ibuprofen Both medications are over the counter pain medicines. Advil is the better known brand and has premium advertising, packaging, and higher price. Kroger uses the same active ingredient however it is less well know, has almost no advertising, has simple packaging, and a much lower price. I buy Kroger as it’s much cheaper and it’s the same chemical.