mkt305 week 9 discussion and responses
COLLAPSEOverall Rating:Your Rating:”Consumer Behavior Blog Post Hey! Give me back my information! Is selling consumer information ethical?” Please respond to the following:RESPOND TO THIS POST:Flowers RE: Week 9 DiscussionCOLLAPSEOverall Rating:Your Rating:Imagine my dismay that I keep getting robo calls two and three times a day; and I dont know how to stop them. I block them constantly only to find another number calling me about the same service. I am in a dark hole of endless calls. The machine is telling me that they are calling me about the information that I requested, that I never requested. This occurred after I went on line and did an inquiry about refinancing my home. Next thing you know I have opted into robo call hell. They have managed to collect my preferences, demographics and contact information from me filling out one inquiry. The worse thing about this is I decided not to refinance my home and have no way of stopping this harassment. Whats unethical about this is the fact that I am being wrongly targeted for a service and the robot has no way of knowing I changed my mind. So this unfair and unjustified target marketing has turned into harassment. I just wish they put a human on the line so I can verbally let them know I dont want their service and to opt me out.AND THIS POST:St Pierre RE: Week 9 DiscussionCOLLAPSEOverall Rating:Your Rating:As a consumer, I don’t like the fact that businesses sell information they have gathered about me to other businesses. If I wanted all that information out there, I would sell it myself and make the profit from it. If I’ve already given my business to a brand or company, they have made their money from my purchase, why should they be allowed to make more money off my information? Unfortunately, you don’t even need to make a purchase to have this happen. You may make an inquiry about car insurance and the next hour, your inbox is full of ads for car insurance companies trying to sell you on their brand. From a business angle, selling your information can be very beneficial to the business and the consumer alike. Let’s imagine I buy a tent from Walmart, then Walmart sells that information to a business that sells camping supplies. The camping supply company might send special offers toward camping equipment. This is a great way for businesses to support each other. It may drive us nuts, but honestly it does work. Much like the things that Amazon tries to sell you by saying, other customers who bought this item, also bought these items. It can sometimes serve as a reminder that you may need something that is needed for a specific product to work.
