Miami Dade College Wk 6 Tesla Marketing Plan
Please use the attached plan as a reference and read the following:For strong, successful marketing, you need to connect your goals with the outcomes of various marketing activities so that you can measure your degree of success on a regular basis. To accomplish this, its necessary to design measurable objectives and specific key performance indicators (KPIs) that will help you both stay on track with your marketing plans and tell you if you are achieving your goals in the timeframe you desire.As you reflect on the idea of a successful organization, its easy to think of a perfectly in-sync performance, well-oiled machine, or a strong team all doing their part. Unfortunately, in both work and life, sometimes our focus and attention become derailed. Maybe its mental overwhelm, a sudden change at work, or an unexpected event. These types of experiences can lead us to feel off-balance, out of alignment, or basically unproductive. Our focus falls out of alignment and we wonder how we can continue to produce our best work under these circumstances? When we experience this misalignment or DIS-Harmony, we put at risk our brand message, our decision-making, our energy and especially our livelihood. By focusing on continually supporting the elements that make up a business and life in harmony, we have more successful experiences.To transform our business into a more cohesive setting, its good to back to the beginning and ask three essential questions:Who We Are?Where We Are Going?How Will We Get There?The TemplateCover PageTitle – your unique angleYour name(s)Related ImagesTable of ContentsWho We AreSubsections .Where We Are GoingSubsections .How We Will Get ThereSubsections .Who We Are SectionCompany IntroReminding yourself of the companys original purpose helps you determine the right direction to go.Week 2 – Questions to askHistory/origins: – how and when did the company begin?What is the product line-up?Where We Are Going SectionSituational AnalysisAs you begin to understand more about your companys identity and purpose, you will want to begin comparing it with your competitive landscape to understand what opportunities are available/needed.IntelWhats happening in the Industry LandscapeSWOT AnalysisDescribe key strengths/opportunities for designed goalTarget AudienceDescription based on goal, who is the ideal target audience to focus on?What are they looking for? (what keywords would they be using that you might include in your content/promotion)What Communication Channels are they using?What is needed/missing to move forward?OutcomesWeek 4Objectives/KPIs Based on the previous steps, you can begin to determine a specific objective and key performance indicator (% increase/decrease) for your goal. What two objectives will you need to accomplish? These can be tactical or strategic.What key performance indicators (KPI) will you need for benchmarking your success of each objective?What are the minimum requirements?What measurable outcomes do you need?How will you manage KPIs to make sure they align with goal/objectives and keep them on track for meeting the outcomes deadline?How Will We Get ThereStrategyThis section is designed to set up the tactics for accomplishing and evaluating your desired goals and KPIs.Week 5What product are you focusing on?How will we price it?What is your breakeven point?The Marketing Mix 2What Physical Channels will we use? ex: supply chain logisticsWhat Service Channel will we use? Ex: in personHow will we promote it – what channels?What Media Channels will we use? – TV, Radio, etcWhat Digital Channels will we use? – SEO Content, Ads, inbound marketing, etc.What Direct Channels will we use? – sales team, outbound marketing,Week 7Execution Timeline This section highlights the details of your objectives/KPIs timeline, showing periodic performance expectations for each KPI during the length of your timeline. The idea is to pick your launch/goal date and then work backward for when each task needs to be designed, formatted, tested, approved, etc. What tasks need to be completed and by when and how long they will each take. What are the progress outcomes throughout the time period for your KPIs?BudgetDescribe or list any anticipated marketing budget items involved in completing the desired outcomes and determine a projected ROI based upon the goal.Discuss the following as applicable: LTV, ROI, Ad SpendBased on your goal, what metrics do you anticipate needing to monitor? (leads, likes/shares, Loyalty, etc)How will you track? Excel, Google Analytics, Ads, Pixel, Tableau, etc.
