IU Marketing Communications and Personal Selling Discussion
Discussion-Marketing Communications and Personal Selling Often the most exciting and creative ads fail to actually make the sale because theyre not simple and clear enough. Being noticed, grabbing attention, being persuasive marketers need to remember these important priorities. Yet, grabbing attention can distract you from the essential need to be clear in making your case.Giving your brand a personal identity, as if the brand were a living thing, can create a lasting impression. The best way to think about it is to imagine that you are bringing that brand to life, particularly with an emotional appeal, because a compelling personality always attracts emotional buyers.Read Chapter 10 Discussion QuestionsEvery successful product has a personality. It may not be easy to create but it is vital if you want your brand and product to successfully appeal to your target market for a long period of time.1. Describe two ways of identifying, defining a products personality.Visuals are a vital part of your marketing communications materials.2. Discuss some of the important considerations you should keep in mind when developing visuals.
