how do you think this company could use social media to better market their business? Write a thorough recommendation. This section should be so detailed that a person in the company could take it and implement it without you. Include specific goals and objectives; identify the tools they should use and include a vision for the future of their marketing/social media campaign. This is the most important assignment of the semester. See examples of student blogs from past courses on the FB page.

Include the following:

Why should they use social media or use it more than they are?

Some reasons include: increase sales, build brand presences, increase awareness, increase traffic top website, inform or strengthen relationships

Give the why for their business right now

What types of content should they publish?

Some examples: educational content, fun & funny, behind the scenes, tips and tricks of the trade, etc… Provide the company with many examples of the types of content they should be posting.

What key conversations should they have with their followers?

Some examples: Friendly, casual, business orientated, industry specific, etc…

Who should they connect with and how should they engage with them?

How will you get them to like, follow, share and/or comment on content? Be specific. Give them examples.

What connections do they need to make with other individuals and organizations to help expand your online presence?

Some examples: competitors, industry leaders, businesses with similar target markets, local businesses, organizations the business supports, etc…

What tools and platforms will you use? And why? And how often?

Facebook, Twitter, LinkedIn, Blogs, Google+, Website, Email Marketing, Google Alerts & Listening Platforms, Instagram, Audio, Video, Photo Sharing, etc… Include as many as make sense for this company.

Go beyond just listing the platforms, tell them how to use them, how often to engage and why each platform is important.

What are your specific goals?

Use SMART Goals

Specific, Measurable, Attainable, Realistic/Relevant, and Timely

i.e. “We will do X by X and in order to accomplish this, we will need to do X and X and X.

Be specific with numbers

For example: We want to increase our web traffic to 10,000 hits per month or we will post two blogs every week for 12 months.

How will you know its working?

ROI: return on investment

If they are spending time and money on these activities, what will prove that it’s working?

Monitoring

How often should the company be checking, posting, engaging and/or interacting with platforms?

What will they measure and pay attention to? How will they do it and how often?