In a 2,500 word report, propose a specific business idea, analyse its feasibility, and reflect on the idea generation and opportunity recognition processes used.

Feasibility Report

In a 2,500 word report, propose a specific business idea, analyse its feasibility, and reflect

on the idea generation and opportunity recognition processes used. Draw from relevant

course readings, market research, and your own experiences to support your answers.

Part 1: In approximately 1,250 words, describe the proposed business idea and its

strategy to exploit an identified business opportunity, which could come from Assessment

1. You must describe the business model behind your idea – prices, revenues, costs,

customers, marketing, operations, etc.

Part 2: In approximately 500 words, based on your proposal, assess the feasibility of the

business idea as well as your own entrepreneurial suitability to start this venture using the

criteria from class. You must use both the business-focused and person-focused criteria.

Part 3: In approximately 750 words, outline a plan to test and validate your business idea

up to launch. Identify what you want to discover at each stage, the results necessary to

progress the idea further, and justify the activities and sequence you have selected.

Appendix must include:

• Completed Business Model Canvas

• Completed Feasibility Analysis Templates

Advice: You must answer all three parts of this assignment.

Key/suggested references:

Please draw from a mixture of relevant market research and course readings from

weeks 1-10 to support your answers.

Tutorial details:

Prepare for the tutorial by reading in advance the key readings we’ve covered so far and

bring along a draft of your work to receive feedback on your general ideas. You may ask

any questions that relate to the assessment topic during this time.