identify the business drivers involved in the adoption/use of social media platforms; explore their benefits and opportunities; outline potential obstacles and adoption issues, both internally and externally; cover impact analysis and explore metrics and their implementation
Learning Outcomes addressed:
P Analyse and differentiate between the range of social media platforms, applications and tools, and their appropriate deployment.
P Evaluate organisational cultures and characteristics and the potential impact of the implementation of enterprise social media
P Critically evaluate the most effective social media solutions to improve business performance
P Appraise the social and ethical relationship between social media as it pertains to traditional mass media and public relations practice
P Identify the opportunity to apply enterprise class social media to innovate within organisational processes, products and services
This is an individual assignment and is worth 100% of the total marks available for this module.
Task
You are to assume the role of an external consultant for your assigned sector* (see individual allocation of sector on Blackboard). You will need to research thoroughly the adoption of social media within your allocated field in order to determine how it has transformed the way organisations within your sector interact with their stakeholders, that is, their employees, partners, customers/clients, suppliers and other parties. Your report can include a comparison between three to four different companies in your allocated sector.
The result of your research will be a consultancy report that investigates the adoption and use of social media and social networks in your allocated sector and recommends a comprehensive social media strategy.
Your report should include a critical and an in-depth literature review on the adoption and existing use of social digital technologies in your sector. Your research should include a wide variety of social media technologies and their application, or potential application in your sector. The report should identify the business drivers involved in the adoption/use of social media platforms; explore their benefits and opportunities; outline potential obstacles and adoption issues, both internally and externally; cover impact analysis and explore metrics and their implementation; provide supporting evidence and justification, including audience needs, innovation issues and the role of user generated content.
Assessment Requirements
Your consultancy report should not exceed 4000 words (±10%). The limit excludes diagrams, references and appendices.
The structure of your report should have the following format:
- Title page (with word count; no name, student id or course)
- Executive summary (~80 words)
- List of contents
- Introduction (~500 words). The introduction should contain a brief description of the case, introduce the relevant sector, and set the context.
- Main body (~2,000 words). This should contain a thorough and a critical review of the literature and practice; evaluation of the role and use of social media and applications in the given sector; identification of the most suitable solutions for the specific scenario; impact analysis; analysis of the findings.
- Conclusions and recommendations (~1,000 words). This should contain the conclusions following your analysis, your recommendations and the proposed social media strategy.
- References. Follow the link to find out how to reference correctly.
