How will your organization go about implementing the defined marketing strategies identified in the process objectives?

Mission and Goal Statement: This portion of your marketing plan will clearly state what it is that your organization hopes to accomplish for the clients you serve. Your mission and goal statement should clearly define the overall purpose of your organization. The marketing plan should tie specifically to accomplishing the mission and goal. If you are using an actual nonprofit organization, you can use their mission statement and revise it to align with marketing plan goals. Set Outcome Objectives: Define specific, measurable outcome objectives for each target audience. You will address: What do you want the results to be of your marketing activities? How many clients do you want to serve in the coming year? What kinds of results do you expect to see with the organization’s stakeholders? How much money will you need to raise this year? How many volunteer hours do you hope to log? Develop Strategies Through Process Objectives: What steps can you take to accomplish your outcome objectives? What will you need to do to accomplish results you desire? What steps will you take to reach this outcome objective?

Action Plan: The action plan should be written in a manner that makes it easy to determine who is to do what by when How will your organization go about implementing the defined marketing strategies identified in the process objectives? Who is responsible for each component of the plan? What is the timeline for each activity to be implemented?