How has the Dove brand and its marketing to women evolved over the years?

Please review the attached 2 articles on Dove brand development and extension. Write a summary in the Discussion Forum, providing your insights on the following questions. 1. How has the Dove brand and its marketing to women evolved over the years?2. Was the extension of the Dove brand for men’s personal care a good or a risky decision? Why?3. What are your key learnings from this article regarding the importance of segmentation, targeting, and positioning in the new product development process?