How and why might citizens of your focal country wish to travel to NZ, what are the benefits to them. Be specific about the type of person the visitor is likely to be. What is their ‘persona’ How many of them are there (percentage of population). What attributes will they have that fit with NZ tourist experience. Why is it a good segment to target? Remember the strategic intent of NZ tourism

How and why might citizens of your focal country wish to travel to NZ, what are the benefits to them. Be specific about the type of person the visitor is likely to be. What is their ‘persona’ How many of them are there (percentage of population). What attributes will they have that fit with NZ tourist experience. Why is it a good segment to target? Remember the strategic intent of NZ tourism