Applied course link:

https://www.southampton.ac.uk/courses/global-advertising-and-branding-masters-ma#entry

PS requirement:

Normally you should include below information in the PS:

1 Motivation

2 Reasons for applying this university and programme (why this university, why this particular programme, what particularly attracts me, what will I learn from the programme, how is the programme related to my future career aspirations, etc)-IMPORTANT!

3 Connect my previous academic and professional background with the course I applied for (state my suitability of the course, explain why I am the best candidate)-IMPORTANT!

4 State my future career plan (it should be clear with which position/company).

5 In the final paragraph, emphasize my interests in the applied programme and what I can bring to the university/cohort/classmates.

*Please do not use my original words in the CV. I don’t want to see any trace of “copy-paste”, thank you.