explore and theorise the opportunities, challenges, and market appetite for the development of a cloud kitchen within the Maltese food and beverage scene.

 

Abstract

The primary objective of this study is to explore and theorise the opportunities, challenges, and market appetite for the development of a cloud kitchen within the Maltese food and beverage scene. The other area this study will cover is the theoretical feasibility of a hybrid cloud kitchen and is potential opportunities, threats, and weaknesses within a Malta context.

In a rapidly evolving age, where the internet, and the onslaught of generation Y where the importance of instant access and fast efficient comfort is highly desirable and actively sought the advent of the cloud kitchen concept gained traction. The pandemic was instrumental in ensuring that this concept was fast tracked and placed at the forefront of many businesses that turned to the cloud kitchen concept to survive the restrictions and closedowns of their business. What is becoming apparently obvious is that the desire to have food delivered to your doorstep, can only but increase.

Conceptually the initial design of the cloud kitchen works on a hub and spoke model. The idea is that a primary central location that is strategically positioned can dispatch multiple cuisines of foods to customers that in essence think that the food is coming from a restaurant.

The researcher will aim to establish the evolving world of cloud kitchen in terms of a competitive business model that has the ability to attract new talent that would otherwise find it financially challenging to enter the market, to offer a solution to existing operators with the intent of improving profitability as well as creating an innovation hub that can offer exciting and new cuisines to an ever more demanding consumer.

The concept is in evolution and frfom the initial concept of this dissertation to today the cloud kitchen is in continuous evolution within an intensely competitive market.

Key Words

• Disruptor
• Innovation
• Marketing
• Expansion strategy
• Synergy