explain what type of exploratory research would you suggest in the following situation (and explain WHY)?

Please respond to this week’s question after you read chapter 5.
Now, that you have all read chapter 5 and understand the basics of qualitative research methods, please explain what type of exploratory research would you suggest in the following situation (and explain WHY)?
The Situation:
A research project has the purpose of evaluating potential brand names for a new pesticide. What type of exploratory research you will conduct and why?