draw some conclusions and provide recommendations for the company on how tailor their strategies to better appeal to health-conscious consumers considering the findings from your external and internal analysis.

The following structure should be followed in the report: Front page with report title, Selected company name, total word count Introduction [approx. 150 words] • An Overview of the organisation • Its Financial and Key Performance Indicators(KPIs) e.g., turnover, profitability, market share in different regions, main competitors • Main product lines/brands Main body Section 1 – Critical evaluation of the External Environment. [approx. 700 words] You should provide an in-depth analysis of the macro-environment of the company by critically evaluating the impact of political, economic, social, cultural, technological, ecological, and legal factors on the industry in which the company operates. Your analysis should be supported by a range of data. Applying relevant theories and frameworks you need to identify both the opportunities and threats (challenges) resulting from macroenvironmental factors with particular consideration of the impact of the global pandemic. Section 2 – Critical analysis of the Internal Environment of your selected organisation and identification of the organisation’s strategic capabilities [approx. 700 words] Apply a relevant framework (Such as VRIO or Value chain analysis) to identify and critically discuss resources and capabilities that provide the company with a sustainable competitive advantage. As part of this you need to first identify the company’s resources and capabilities and then discuss if they are threshold or distinctive and if they are leading to a sustainable competitive advantage. Section 3 – Recommendations [approx. 450 words] In this section you need to draw some conclusions and provide recommendations for the company on how tailor their strategies to better appeal to health-conscious consumers considering the findings from your external and internal analysis. References (not included in word count) – You must include at least 5 academic sources other than the recommended textbook