Description

Retailers that can connect with their customers by providing targeted information and offering value stand apart, and have the potential to create deep customer engagement. Technology can help retailers target appropriate customers and help those customers make better informed decisions about which products and services to purchase. The role of interactive technology and tools to facilitate decision making has been highlighted as a key area impacting on the development of retailing. The use of Augmented reality and its application with the retail sector is in its infancy. Augmented reality can produce meaningful experiences for online shoppers by providing sufficient product information that enables them to evaluate the targeted products and make decisions with more certainty. These new forms of technology based reality and applications can enhance sensory perceptions. For example, fashion retailers use new technology to help customers in virtual fashion shows. This research will evaluate the application of AG reality into the shopping process can enhance the consumer consumption and engagement experience with the retail brand.