Develop, implement and evaluate a marketing plan that contributes towards achieving strategic organisational objectives.

1. Module Overview

The module is designed to enable students develop an appreciation of the role of marketing and the management of marketing functions in the modern organisation. It will focus on what being “market oriented” means, in practice, to contemporary organisations. The module helps you understand the challenges of marketing management such as: analysing marketing environments; evaluating strategic alternatives and designing and implementing marketing programmes involving decisions about products/services, pricing, distribution and promotion. We will explore the concept of strategic marketing planning, tactical marketing decisions and discuss key challenges in external environment face by the marketer.

2. Learning Outcomes

On successful completion of this learning, and this module, you will be able to:

1. Critique key theories, concepts and models in marketing and its role in the achievement of organisational objectives.

2. Critically evaluate organisational current markets and/or sectors within which it operates.

3. Develop, implement and evaluate a marketing plan that contributes towards achieving strategic organisational objectives.

3 Sensitivity: Internal

3. Summative and Formative Assessment

Formative Activities and Assessment

Formative activities and assessments are opportunities for you to apply, practice and make sense of the learning materials and content that you have encountered. These may take the form of individual tasks, such as reading some text or watching a video and documenting your reaction to it, responding to some discussion points on the discussion forum, considering a case study, or participating in a live online classroom session. The main aim of formative activities is for you to receive feedback on your contribution or performance that will help you prepare for and complete your final module assessment.

You are given ONE opportunity to submit a summary of your ideas (or an outline) for Coursework 2 (up to 500 words) through Turnitin. Please check with your module tutors for details.

Summative Assessment

Summative assessments are the pieces of coursework that you complete which contribute towards your final grade in this module. You should take the feedback that you receive from the completion of coursework in this module and use it to help you improve your performance in future assessments.

Summative assessment in this module is two pieces of submitted coursework. You will be expected to submit your summative assignments via the submission points in the Assessment folder of your module.

Your assessments will be marked under the Anonymous Marking Policy. It is the responsibility of students to respect and enable anonymity in the assessment process. You must submit your work using your student number to identify yourself, not your name. You must not use your name in the text of the work at any point. When you submit your work via Turnitin, you must submit your student number within the assignment document and in the Submission title field on Turnitin.4 Sensitivity: Internal

4. Summative Assessment

COURSEWORK 1 Assessment Type:

Individual Report

Assessment weighting:

40%

Word count:

2000 Words

Submission Method:

Turnitin

Submission Dates:

Provisional Grade and Feedback Release Date: