Critically Think of some transformational new businesses such as Starbucks, Apple, or Amazon. How was each different from what came before? What was similar? Scale them in terms of “newness” from truly transformational to substantial (some elements common to what came before, but new enough to create a subcategory). How did each of these organizations develop a customer-centric business model?

Think of some transformational new businesses such as Starbucks, Apple, or Amazon. How was each different from what came before? What was similar? Scale them in terms of “newness” from truly transformational to substantial (some elements common to what came before, but new enough to create a subcategory). How did each of these organizations develop a customer-centric business model?

Aaker, D. A., & Moorman, C. (2017). Strategic market management (11th ed.). Wiley Publishing.

• Chapter 13: Creating New Businesses

• Chapter 16: Harnessing the Organization