Critically comment upon the observed marketing strategy(ies) taken by an organisation of your choice in the past 5 years and how Covid has affected these.

• Choose an organisation that you are familiar with and analyse it to determine the strategy the company has chosen over the past 5 years. Use a set of appropriate frameworks to help you to achieve this. (PESTLE, Porter 5 Forces, SWOT/TOWS, McKinsey, 7Ps, Ansoff and so on)

Reference: Harvard reference