Critically analyse mobile campaign analytics and the effectiveness of a mobile communications campaign.

a. compare primary types of mobile communications and how they are implemented on different platforms;
b. review how mobile communications agencies function and the effectiveness of their business models.
c. analyse mobile campaign analytics and the effectiveness of a mobile communications campaign.
Description:
Research two recent marketing campaigns that featured a mobile first strategy or component. It could be on TikTok, Facebook, Instagram, Google or any other mobile platform.
Give a detailed explanation of the function of each campaign, why they suited a mobile first approach and evaluate the effectiveness of both campaigns.