Create a final Mood Board for your Sustainable Product Range that develops the Seasonal Trend Analysis into a specific Trend Story that reflects the brand’s identity and signature style, as well as being suitable and desirable for the target consumer.
Spring 2023 Range Planning A. Trend Translation (approx. 300 words)
Create a final Mood Board for your Sustainable Product Range that develops the Seasonal Trend Analysis into a specific Trend Story that reflects the brand’s identity and signature style, as well as being suitable and desirable for the target consumer. The Trend Translation Board must include: A Collection Name Colour Palette Fabric Choices Prints & graphics (if applicable) Key items & Trims/Details that will be incorporated into the product range. The Trend Translation needs to visual and creative but must also be supported with your written analysis on why the trends are relevant to your brand, market, and consumer. B. Balanced Product Range (approx. 300 words) Use your research and analysis from Part 1 to explain how your range is balanced, referencing the below figures when applicable i. Range Pyramid – visually present the Sustainable Product Range by category on the pyramid, to illustrate the Product and Pricing Attributes and product category balance. (See template on Moodle). 5 ii. Pricing Architecture – visually show the selling price (RRP (Recommended Retail Price)) structure by product category. (See template on Moodle).
