Consider whether the women in the advertisement are doing emphasized femininity, being feminine apologetic, or doing masculinity (emphatic sameness)

Women with ambitions to enter male-dominated professions may make a patriarchal bargain that involves being “just one of the guys,” a strategy sociologist Michael Kimmel refers to as emphatic sameness. emphasized femininity, an exaggerated form of conventional femininity “oriented to accommodating the interests and desires of men.” The requirement that women balance masculine interests, traits, and activities with conventional femininity is called feminine apologetic.

Description

For our discussion on femininity, go to find a print advertisement aimed at/featuring a woman (this can include ads in magazines or ones found online and printed). In your discussion post: Share your ads on the discussion (take a photo or screenshot); Consider whether the women in the advertisement are doing emphasized femininity, being feminine apologetic, or doing masculinity (emphatic sameness) [check your textbook chapter to see the definition of each term] Consider if the marketers (i.e., people who made the ads) intended female consumers to like and identify with the woman;