Choose a specific brand from a hotel company of your choice (Courtyard by Marriott, Homewood Suites by Hilton, Hyatt House by Hyatt, etc.), research and analyze their market strategy, and write a 2000 to 3000-word paper. Environment: What is their market environment? Who are they competing with? What consumer and technology trends impact them? What cultural environmental, ethic, or political factors affect them? Market Segment: Who are they marketing to? And how are they positioning themselves in their marketing segmentation? What research have they done to influence their strategy? Product: What are their product offerings? How does this make them competitive relative to other companies in the space? What is their pricing, their brand, and their approach? Marketing: How do they advertise?
Choose a specific brand from a hotel company of your choice (Courtyard by Marriott, Homewood Suites by Hilton, Hyatt House by Hyatt, etc.), research and analyze their market strategy, and write a 2000 to 3000-word paper. Environment: What is their market environment? Who are they competing with? What consumer and technology trends impact them? What cultural environmental, ethic, or political factors affect them? Market Segment: Who are they marketing to? And how are they positioning themselves in their marketing segmentation? What research have they done to influence their strategy? Product: What are their product offerings? How does this make them competitive relative to other companies in the space? What is their pricing, their brand, and their approach? Marketing: How do they advertise?