Unit 8 as: final term paper: international marketing strategy

During week 8, you prepare an international marketing strategy for the future three years of the brand which is not existing (e.g., shoes which you can fold and unfold the shoes heel for female commuters). The writing assignment should include the followings: The final strategy plan will include the following:

 Information about the product

Product information
Brand name

Provide each year plan goal (e.g., 1st year, 2nd year, and 3rd year)
Select one new country market for future market development.
Select one existing country for further market penetration.
Select one existing country for future divestment (exit).
Your selection criteria (Review Chapters 6, 12).
Assess the social and cultural proximity (Review chapter 4).
For the new country to enter, choose the most appropriate market-entry strategy. Explain your reasoning (Review Chapters 8. 9).
Choose the most appropriate of the four global product-planning strategic alternatives. Explain your choice (Review Chapter 10).
Based on the above and your brand’s environmental sensitivity, propose the degree of standardization for each of the following global strategy elements, explaining any specific local adaptations: Include graphical elements when necessary to convey information, such as tables, graphs, and charts.

Positioning (Ch. 7)
Brand Name (Ch. 10)
Packaging/Product Design and Features (Ch. 10)
Advertising Strategy (Ch. 13, 14).

Include graphical elements when necessary to convey information, such as tables, graphs, and charts.

The paper should be 8 to 10 pages in length (excluding title, appendix, and reference pages). This writing assignment should be completed in the standard APA format. Upload the assignment to the proper assignment folder.

Sociology Mass Incarceration and Employment Discrimination Essay

This week during lecture we began looking at two related issue: Mass Incarceration and Employment Discrimination. We watched a short documentary produced by Al Jazeera, “Anatomy of An American City.” We also reviewed the Goffman reading “On the Run” and Pager reading “The Mark of a Criminal Record.” Based on the ideas presented during lecture this past week, here are three questions for you to write about: 1. How does Goffman’s “On the Run: Wanted Men in a Philadelphia Ghetto?” portray the effects of mass incarceration on the lived realities and experiences of predominately young men of color? How does the structural threat of mass incarceration shape the daily life of these individuals? 2. What are the barriers that ex-convicts and felons face when trying to improve their lives? How does “The Mark of a Criminal Record” address these issues? How are individuals “branded” by the mark of a criminal record, and what are the long-term effects of being branded with such a negative credential? 3. What do you think of the argument (advanced by Goffman, Alexander, etc) that mass incarceration is the modern-day system of social control that is intended to enslave black people in America? Do you buy that argument? Why or why not? Please draft a written response to either #1, #2, or #3.  “Baltimore: Anatomy of an American City” (?? Baltimore: Anatomy of an American City | Fault Lines (Links to an external site.)Links to an external site.

Infrastructure in Homeland Security Discussion Response

Reply to Thread :Brenda,Critical infrastructure and key resources are the make up of every country. To be more specific, they are the essential elements of comfortable survival. These elements include water treatment facilities, transportation, electricity facilities, water dams, and agriculture. All of these elements are greatly significant for everyone’s lives and for our national security. The method to destroy an adversary is to weaken their resources, and if someone were to do that to the United States, there would be chaotic repercussions due to the outage of these resources. For instance, when hurricane Maria hit Puerto Rico, the lack of potable water and the lack of electricity deemed the island in the state of national emergency.The only experience I have that has anything to do with infrastructure is at a small scale and not at a national level. I have been responsible for setting up transportation for individuals, food, waste, etc. In the even that I did not do my job, unnecessary waste would have accumulated causing the work space to not be “habitable.” Or leaving troops without transportation would have made the entire mission collapse without the presence of required personnel. As far as a personal interest in infrastructure, I have always found it interesting how different elements come together in order to form a functioning society. In addition, my current job in the military is key to observing and protecting key infrastructure of the United States. This class will be extremely beneficial to my personal and professional development.   

Albany State University World Problems Lesson 5

Lesson 5: How Do We Share Energy?The effect our reliance on fossil fuels is having on our climate at present and its possible effects in the future are why a transition to new energy sources is crucial. Time is limited. If too much time is taken for this energy transition to occur, the population of the Earth is large enough and its industrialization great enough – with both still growing – that the changing climate could bring widespread suffering and destruction to many, but especially to the poorest nations.Task: Read Chapter 5.Watch the videoIn 250-300 words, answer the questions below, then respond to at least two colleagues with posts of 150 words each.Provide at least 2 international examples from the news in support of your statements.Define renewable and nonrenewable resources.Discuss the effects of oil prices on the global economy. Use at least two international examples from the news.Explain the possible effects of Africa replacing Russia as a supplier of natural gas.The effect our reliance on fossil fuels is having on our climate at present and its possible effects in the future are why a transition to new energy sources is crucial. Time is limited. If too much time is taken for this energy transition to occur, the population of the Earth is large enough and its industrialization great enough – with both still growing – that the changing climate could bring widespread suffering and destruction to many, but especially to the poorest nations.Source: Hite, Kristen, A. and John L. Seitz. Global Issues. Available from: VitalSource Bookshelf, (6th Edition). Wiley Global Research (STMS), 2021.

History Queries & the Age of Jacksons Presidency Discussion Questions

Ebook:OpenStax College, U.S. History. OpenStax College. 23 December 2014. (Download for free at Chapter 9 – Industrial Transformation in the North, 1800-1850Chapter 10 – Jacksonian Democracy, 1820-1840Primary Source Documents:Lesh, B. A., & Finkelman, P. (2008). Milestone Documents in American History: Exploring the Primary Sources That Shaped America. Dallas, TX: Schlager Group.     Andrew Jackson: On Indian Removal (pages 541-552South Carolina Ordinance of Nullification and Andrew Jackson’s Proclamation regarding Nullification (pages 585-607)Articles & Websites:Wulf, N. (2006). The Politics of Past and Progress in Jacksonian Democracy. ATQ, 20(4), 647-658.Rothbard, M. N. (1960). The Panic of 1819: Contemporary Opinions and Policy. Journal of Finance, 15(3), 420-421.Indian Removal Act – Primary Documents in American HistoryVideos: Watch Video        Henry Clay and the Struggle for the Union – The Missouri Compromise of 1820        Duration: (3:15) User: tmwmedia –         Added: 8/13/12        YouTube URL: Watch Video        Andrew Jackson: Good, Evil, and the Presidency        Duration: (4:35) User: klrntv –         Added: 12/7/09        YouTube URL: Watch Video        How Andrew Jackson Killed The Federal Reserve        Duration: (11:56) User: mezocosm –         Added: 12/9/11        YouTube URL: Supplementary Materials:Ebook: “History in the Making: A History of the People of the United States of America to 1877,” read the following:Chapter 12: Jacksonian America, 1815-1840Andrew Jackson’s Presidency is surrounded with controversy. From increased presidential authority and his battle with the national bank, to the push for a limited government and the Indian Removal Act, he demonstrates power and compassion for the “common man.”Was the Age of Jackson truly an age of democracy?Were his action and decisions better connected to that of an absolute monarch or one who cares for the people of his country?

Economics Cardio Good Fitness Case Study Questions

Case Study: CardioGood Fitness {Basic Business Statistics, 14th Ed.}CardioGood Fitness is a developer of high-quality cardiovascular exercise equipment.  Its products include treadmills, fitness bikes, elliptical machines, and e-glides.  CardioGood is looking to increase the sales of its treadmill products and has hired The AdRight Agency to create and implement an advertising program.  The agency plans on identifying particular market segments that are most likely to buy CardioGood’s products then locating advertising outlets to reach those market groups.  Part of this process involves collecting data on sales and the customers buying CardioGood’s equipment.  If a customer profile is identified, the agency can then advertise directly to these clients. CardioFitness sells three lines of treadmills: TM195 (entry-level), TM498 (mid-level), and TM798 (high end).  Eventually the agency hopes to identify whether the customer profile differs across these three products.  To do so they compiled a dataset of both business transactional data and the results of a personal profile survey that every purchaser completes.The agency team identified the following variables:The results are stored in CardioGoodFitness file from the Excel Data Workbooks ZIP file.1. At the 0.05 significance level, is there evidence that there is a difference in variability in household income between male and female clients? State the appropriate hypotheses, your test statistic, critical values, p-value, and conclusion.2. At this point in the firm’s analysis, they are interested in determining whether there is a difference in male and female clients for the following variables:Make sure to state the type of test you are conducting, the appropriate hypotheses, your test statistic, critical values, p-value, and conclusion for each test.3. Why might it be beneficial for the advertising agency to conduct the tests in (2)? 

What are the advantages and disadvantages of deficit spending and the effects of federal government borrowing on the economy?

Write an essay analyzing the advantages and disadvantages of deficit spending and the effects of federal government borrowing on the economy i.e., the “crowding out” effect. During the Great Recession, like any other economic downturns, as unemployment rises, aggregate income declines causing a major decline in tax collections. On the other hand, with the rise in unemployment, spending on safety net programs rise. So, there are not too many good options available to resort the health of the national economy.   It will be very difficult to defend cuts in the federal government programs and especially the programs geared to sustain the minimum of the standard of living for the recent “poor.” So, government needs to increase its borrowing. Deficit spending refers to government spending exceeding what it brings in federal income and corporate taxes during a certain period. Deficit spending hence increases government debt. Most economists accept that deficit spending is desirable and necessary as part of countercyclical fiscal policy. In such a case, government increases its borrowing and hence its deficit to compensate for the shortfall in aggregate demand. This is derived from Keynesian economics, and has been the mainstream economics view.   Following John Maynard Keynes, many economists recommend deficit spending to moderate or end a recession, especially a severe one. When the economy has high unemployment, an increase in government purchases creates a market for business output, creating income and encouraging increases in consumer spending, which creates further increases in the demand for business output. (This is the multiplier effect).  This raises the real gross domestic product (GDP) and the level of employment and lowers the unemployment rate. Government borrowing under such circumstances increases the demand for borrowing and thus pushes interest rates up. Rising interest rates can “crowd out” (discourage) fixed private investment spending, canceling out some of the demand stimulus arising from the deficit

Nutrition discussion (Fats – what’s the latest?

Fats do not cause people to become overweight in and of themselves. Total calories in relation to the person’s metabolism, activity, life stage, muscle composition, and many other factors help in determining how many calories a day we need (we will learn this in the energy metabolism module later in the semester). However, because fats are more than twice the caloric value of sugars & starches, this is part of the reason why the AMDR is 20-35% and the AMDR range is at 45-65%. But, saturated fats, regardless of one’s weight, are the least healthy type of fat. Very few subjects related to nutrition are debated as much as the fats–which are good, which are not, and how to make food choices that take everything we know about them into account. A classic example is the advice on butter vs. margarine, which has gone back and forth over the years, in response to the evolving science. In the most recent update of the USDA Dietary Guidelines, it has been determined from the scientific data that cholesterol is no longer of concern from foods, and will not cause a rise in LDL if consuming excess cholesterol. HOWEVER, saturated fats will cause an increase in LDL levels in blood and therefore are to be avoided to reduce risk of heart disease.As we learned, LDL is carrying 50% or more cholesterol through the bloodstream to the cells, however, too high of a level of LDL in circulation is not a good thing. So, along with an increase in all calories (where excess calories are stored in adipose tissue), perhaps too much in excess sugars (which would be converted to fats in excess) and saturated fats can affect levels in blood, however, cholesterol in food is no longer considered a factor. Watch the 3 min CBS news video:

Psychology 512 content summary fundamentals of groups assignment

 Please read both attachments carefully
 Note that citing and referencing the Chadee chapters each week is NOT like the Kassin et al. textbook. Kassin et al. wrote all of the chapters so the citation and reference never change. However, each chapter in the Chadee text is written by different authors (Chadee is the editor) so you must cite and reference each chapter differently. Example and instructions attached.
 Comments
2. Do not cite by chapters of book titles; author and years only 3. Do not cite or reference by Chadee – use chapter authors 4. Provide complete reference for Chadee chapters. Here is the format: Rumble, A. (2011). Interdependence in social interaction. In D. Chadee (Ed.), Theories of social psychology (pp. 191-208). Wiley. 5. Remove months from references 6. Only capitalize the first word of article title/subtitle in Laczniak et al. reference
 Comments
1. Replace “Introduction” heading with title; centered 2. When there are two authors, cite both (Jordan & Zanna, 1999) 3. Note that the Chadee text is an edited book so each chapter is cited and referenced by its author(s). For Module 1, the citation is (Rumble, 2011). Here is the example for chapter 8 (as assigned in Module 1; italicize book title): Rumble, A. (2011). Interdependence in social interaction. In D. Chadee (Ed.), Theories of social psychology (pp. 191-208). Wiley. 4. Center Conclusion heading 5. Use bold font for References heading 6. Only capitalize the first word of article titles/subtitles in references 7. Authors are listed last name, first initial in all references 8. List all authors in the references 9. Only capitalize the first word of book title in reference
Work to weave your sources together rather than summarizing them separately. Choose three topics from the week and cite at least two of the readings when discussing each topic. See rubric for APA edits, noting the corrections for the Chadee chapters.  

San Bernardino Valley Collge Philosophy Think a piece

PLEASE READ THE ATTACHED ARTICLE AND ANSWER THE QUESTIONSThe central question is – how should the author feel about her great-grandfather? Her father tells her that her great-grandfather is worthy of respect, and the author’s father speaks of him in rather glowing terms. The father says, for instance – “I can never be ashamed of him… Why should I be? His business was legitimate at the time. He was respected by everyone around.”Given the totality of the author’s great-grandfather’s life, what is the appropriate response? Horror at being engaged in the slave trade? Pride in the prestige brought to the family name and her great-grandfather’s hard work and industriousness?What is the major factor in your assessment of the appropriate feelings? Do certain factors outweigh others? For example – one might say that her great-grandfather worked hard to elevate his family and this outweighs any consideration of the brutality of his chosen profession. On the other hand, one might say that, no matter how hard working and industrious her great-grandfather was, he still built his family’s position on the backs of his fellow human beings.What obligations does the family now have to those harmed? The author discusses paying reparations. Should the author’s family do so? Why or why not?There is no right or wrong answer. But that doesn’t mean you can just give any answer. Whatever answer you provide; I am looking for you to be thorough and rigorous in your reasoning.Don’t just tell me what you think, but why you think it. Walk me through your entire though process. The more detailed, the better.In addition, don’t give me a cop out answer. Don’t tell me that Nwaubani can feel however she wants, don’t tell me you don’t know how she should feel. Give me an answer.I don’t have to agree with your answer, but I better know what it is.