Determine whether a health care organization should integrate additional best practices into its branding and marketing communication strategies.

Overview

In this assignment, you’ll assume the role of chief marketing officer at two recently merged hospitals. The merger requires you to develop a new branding strategy and a communications plan. Your assignment presentation will use healthcare marketing strategies and resources to help you describe your approach to both tasks.

Scenario

You are the chief marketing officer at Pleasant Hills Hospital. Your hospital has merged with Southside Hospital, another facility in the same area of the city. As part of the merger, both hospitals agreed to give up their names and logos in favor of a new, revitalized brand identity.
Mr. London, your hospital CEO, has asked you to develop a marketing presentation for the board of directors. In that presentation, you will outline a new branding strategy and a communication plan for stakeholders, including patients.
Watch the media presentation, 

Case Study: Revitalizing a BrandLinks to an external site.
.

Preparation

You will develop a PowerPoint presentation with a minimum of 12 slides. The 12-slide minimum includes the title slide and Sources slide. Please note that the PowerPoint slides must include detailed speaker notes.
For more information on creating effective PowerPoint slides, please review this video: 

Five Essentials for Designing Effective SlidesLinks to an external site.
.

For more information on using speaker notes, please review this video: 

Use Speaker Notes in PowerPointLinks to an external site.
.

Instructions

The PowerPoint slides should include the following information:
1. Describe the identity management plan that addresses logos, slogans, products, and a service’s name, signage, and jingles.
2. Evaluate how you will use the Red Ocean Strategy to compete with other hospitals in your geographic location.
3. Evaluate how you will use the Blue Ocean Strategy to create a new market space and to add value proposition.
4. Analyze communication strategies for advertising, digital marketing, and public relations using the DAGMAR Marketing Communication Spectrum.
5. Assess how you can apply Cleveland Clinic’s 
H.E.A.R.T.Links to an external site. communication strategy to improve the patient experience.

6. Use five credible, relevant, and appropriate sources to support your writing. Cite each source listed on your source slide at least once within your assignment. Cite the sources using the Strayer Writing Standards format. For help with research, writing, and citation, access the 

library
 or review 

library guides
.

Formatting Requirements

Your submitted presentation should also follow these formatting requirements:
·
Cover slide: Include a cover slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover slide is included in the required number of slides.

·
Sources slide: Include a Sources slide at the end of the presentation with five quality sources cited using the Strayer Writing Standards format.

·
Speaker notes: Detailed speaker notes should be included with each slide.

·
Clarity and conciseness: Use bullet points with a summary when needed. Presentation slides should be clear and concise about health services strategic marketing, using proper writing mechanics.

·
Visual elements: Use pictures, diagrams, and graphs where applicable to make your slides more appealing. Visit 
PexelsLinks to an external site. for free stock photos and videos you may use in your presentation.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the 

Library
 site for all support. Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:
· Determine whether a health care organization should integrate additional best practices into its branding and marketing communication strategies.

Describe the efficiencies gained through the implementation of virtual technology in your organization. Your discussion should include the financial impact as well as other potential influences on the organization.

Assignment Details
Close

Unit 4 – Individual Project (150 points)

Due: Sun, Sep 24 |Printer Friendly Version

Description

Key Assignment Draft

Virtual technology can be an expensive endeavor, but the ultimate goals are improved efficiencies and the better use of available financial resources for an organization’s information technology (IT) needs. When planning for virtual technology implementation, it is important to understand how to evaluate the potential improvements in efficiency and how they will impact IT costs and the overall productivity of an organization in financial terms.
For this assignment, you will continue to develop your virtual technology implementation plan. You will create a section of 3–4 pages that assesses the costs associated with the virtual technology design of your choice and explains the efficiencies gained by the design. Based on your chosen design, you will assess and explain the return on investment (ROI) that can be achieved from implementing cloud computing, virtual servers, and virtual data storage technologies to include power usage, space requirements, and manpower.
To help you with this assignment, download the 

worked example of ROI 
.

The project deliverables are as follows:
· Update the Virtual Technology Implementation Plan document title page with a new date and project name.
· Update the previously completed sections based on instructor feedback.
· Determine the ROI. Address the following in the Determination of Return on Investment (ROI) section:
· Costs and efficiencies
· Describe the costs associated with the implementation of virtual technology in your organization. Costs should include both the immediate and continuing costs of the technology.
· Describe the efficiencies gained through the implementation of virtual technology in your organization. Your discussion should include the financial impact as well as other potential influences on the organization.
· ROI analysis
· Based on your review of the costs and efficiencies of virtual technology in TSG, perform an ROI analysis that addresses the results of implementing cloud computing, virtual servers, and virtual data storage technologies to include power usage, space requirements, and manpower.
· Describe the results of your ROI analysis.
· Provide summary conclusions and recommendations based on your findings.
· Discuss the potential impact of differences between expected and actual costs and the benefits of the virtual technologies that you plan to implement.
· Be sure to update your table of contents before submission.
· Name the document “yourname_IT645_IP4.doc.”
· Submit the document for grading.

Please submit your assignment.

For assistance with your assignment, please use your textbook, all course resources, and any external research and resources you have gathered.

Top of Form
Bottom of Form

How did the United States handle its new role in the world?

How did the United States handle its new role in the world?3 page Chicago style paper 
include at least two citations per paragraph.Only cite from the sources I provided and strictly stick to the information on those sources i will also attach another paper from a previous student so you can get a feel for the essay. Please no outside sources just the ones I listed 

In this discussion, you will explore the influence of technology on criminal investigations. As you perform your research, consider the technology we have examined so far. Use credible news sites that report on criminal cases. For your initial post, find a real-world example of police using technology and explain the impact the technology use had on the criminal investigation. Specifically address the following: Find an article and post the link. Cite your source at the end of the discussion using APA format. Describe what technology was used and how it was used. Explain whether the use of the technology led to a positive outcome.

In this discussion, you will explore the influence of technology on criminal investigations. As you perform your research, consider the technology we have examined so far. Use credible news sites that report on criminal cases.
For your initial post, find a real-world example of police using technology and explain the impact the technology use had on the criminal investigation. Specifically address the following:

Find an article and post the link. Cite your source at the end of the discussion using APA format.
Describe what technology was used and how it was used.
Explain whether the use of the technology led to a positive outcome.

In response to two of your peers, discuss how the use of their chosen technology aided in the efficiency of solving the crime. How do those efficiencies help law enforcement overcome potential challenges in cases?
To complete this assignment, review the Discussion Rubric.
Rubrics

Discussion Rubric: Undergraduate (Standard)

 In dealing with cultural differences/potential conflict in nursing/healthcare, what assessments and strategies would you incorporate to gain compliance from your culturally diverse client(s). Provide examples of the culture(s) discussed, as well as, your evidenced-based strategies.

 In dealing with cultural differences/potential conflict in nursing/healthcare, what assessments and strategies would you incorporate to gain compliance from your culturally diverse client(s). Provide examples of the culture(s) discussed, as well as, your evidenced-based strategies.

Sections of the assignment must include:IntroductionFocus points covered in the discussion postsAny arguments and rationales for your stanceConclusion or Summary
The components of your APA Assignment includes the following:The assignment must be completed on a word document.Your APA Assignment must include a title page (Refer to Purdue OWL).All in-text citations must be used when paraphrasing or quoting a previous author.All references must reflect the in-text citations used.All reference sources must be within the past 5 years unless it is the works of a nurse theorist or a significant reference material.The length of the assignment must be 750-. Please pay attention to spelling and grammar. Points are deducted for repeat offenders.Upon completion of the assignment, you must submit it via Turnitin.com and please note that your plagiarism score should be no more than 20%. If you score higher, please make adjustments.

How does LEGO manage to constantly reinvent its business? What role did marketing research play in LEGO’s market success?

Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.
For this unit, review the Marketing Spotlight: LEGO case study in Chapter 5 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.
Part 1
Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

How does LEGO manage to constantly reinvent its business?
What role did marketing research play in LEGO’s market success?
What differentiates LEGO from its competitors? Is LEGO’s competitive advantage sustainable?
Review any potential ethical implications with LEGO. How are they aligning with good ethical practices?

Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.
Part 2
Complete a case analysis of LEGO. This requires that you conduct research on LEGO beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.
Situational Analysis

Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Problem

Identify at least one organizational problem that LEGO is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

Alternatives

Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

Recommendation (Marketing Strategy)

Select one or two of the alternatives above to solve the problem that you identified in this case analysis. 
Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.

In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors.
Company and Industry Research video (transcript for Company and Industry Research video)
How to Find Company Information in the Business Source Ultimate Database TLG
How to Search for Articles With a Company Focus TLG
Mergent Online: This database provides specific details and reports. For example, typing “Apple” into the company search bar will provide details about the specific company, such as the company location, contact information, industry affiliation, and basic financial market details. The tabs next to “Company Details” will give further information.
IBISWorld: This database is another great resource for company and industry information. Typing in a company name or keyword related to the industry you would like to explore will bring up a list of industry reports and information related to the search term. This database’s primary focus is on the industry at large rather than the individual company. The “Similar Industries” section can be used to identify potential competitors or substitutes.
Business Source Ultimate: This is one of our bigger databases. This main screen can be used for industry research. You can search for an industry using the NAIC code in the NAIC/Industry Code search bar or by choosing “Industry Profile” under publication type and typing a broad keyword into the main search box.
You can search for specific company information by clicking on the “Company Information” tab at the top of the main screen. In the “Company Information” tab, you can search for specific information by specifying “Company Name” or “Ticker Symbol.” If you need help choosing a public U.S company to research, you can check the box that says “Public” under “U.S. Company Type.” This will provide a list of publicly traded companies in the United States.
ABI/INFORM Collection: This database can be used to look for articles on specific companies as well as company and industry information. If you type in a company name, you can change the dropdown box that says “Anywhere” to “Company/organization – ORG.” You can add any keywords you want in the lower boxes and hit search.
Part 2 must be at least four pages in length. Follow APA Style when creating citations and references for this assignment. Support Part 2 with at least three sources outside of the textbook. As aforementioned, keep in mind that Part 1 and Part 2 will be submitted in one document.

Describe the application of AI and Machine Learning in the two contexts (wildlife and park ranger) – what do they have in common, how were they used, what worked and what didn’t?

(1) Describe the application of AI and Machine Learning in the two contexts (wildlife and park ranger) – what do they have in common, how were they used, what worked and what didn’t? (2) Name at least one other area where these same tools/techniques could be used successfully. 
https://hbr.org/podcast/2023/03/can-ai-and-machine-learning-help-park-rangers-prevent-poaching

  For your next major assignment, you will be tasked with writing a  technical object description for an audience who is unfamiliar with the  object, so you will need to think of items that might be considered  technical objects. Some good examples for  that assignment include a clock radio, a digital thermostat, a Roomba, a  CPAP or BIPAP machine, a blender for a food processor. For  this discussion, you will be discussing various aspects of writing a  Technical Object description. For this assignment, you will create your  initial post and then respond to two of your peers. In your initial  post, you need to answer the following questions in narrative form. What characteristics make the above items technical objects? What is the difference between a technical and a non-technical object?

 reply to two peers with responses of 50 words each 
I’ll apload all files
 
For your next major assignment, you will be tasked with writing a  technical object description for an audience who is unfamiliar with the  object, so you will need to think of items that might be considered  technical objects. Some good examples for  that assignment include a clock radio, a digital thermostat, a Roomba, a  CPAP or BIPAP machine, a blender for a food processor.
For  this discussion, you will be discussing various aspects of writing a  Technical Object description. For this assignment, you will create your  initial post and then respond to two of your peers. In your initial  post, you need to answer the following questions in narrative form.

What characteristics make the above items technical objects?
What is the difference between a technical and a non-technical object?
When  writing a description of a technical object, would it be more important  to use subjective language (big, short, ugly, beautiful) or objective  language (18 inches tall, painted red, square base?)
What  technical objects do you use in your work/life that you are familiar  with and could describe to someone who is not familiar with it?

If the United States adopted universal health care, what models should we look to for guidance, and from which countries?

 
If the United States adopted universal health care, what models should we look to for guidance, and from which countries?”
Instructions for completing this DQA:

Please create your own You will need to do some “outside research” concerning this topic.
Be sure to cite your sources using an APA format. 
Your post should be accurate, thoughtful, thought provoking, and contain good depth and detail to support your position.
Your post should be free of spelling and grammar errors, and not be written as though you were “texting to a friend”.
You will then need to respond to TWO other student’s posts with a thoughtful and carefully crafted response. A simple one line statement such as “Nice post” or some such prose will not suffice.
The grading rubric for this DQA (as well as all of the upcoming DQAs) can be found at: Discussion Question Grading Rubric
Samples of DQA can be found at this link: Examples of “Well Done” Discussion Question Assignments (DQA)