Acess lab | Computer Science homework help

BMW Bikeworks is the manufacturer of parts for BMW motorcycles. BMW Bikeworks recently purchased a small competitor. You are the project manager responsible for integrating the systems of these two companies. In this exercise, you will explore some of the data compatibility issues of merging the sales order data.
Upon completing this lab, you will be able to do the following:

Analyze the implications of data interfaces between new and existing systems.
Discuss procedures for handling data compatibility issues.
Consider the issues involved in porting data from old systems to new systems and the importance of timing.

Necessary Material(s):

MS Excel Spreadsheet*
MS Access DBMS*, MS Access tutorial: MS Access Tutorials
Two Access files downloaded from Doc Sharing

Note: All materials marked with * are already installed in your lab environment.
Deliverables

Excel file with imported data
Word file with discussion of data handling issues
Access Database with the newly merged data

Grading Rubric

Item

Points

Two files imported to Excel Spreadsheet and merged

10

One Access database with merged data imported

5

Data compatibility report containing:
 

List of data issues

15

Suggestions for resolution of issues

20

Total point for assignment

50

iLAB STEPS

STEP 1: Download the Databases From Doc Sharing
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Download the order1.accdb and order2.accdb files from Doc Sharing.
Open the orderRecords tables in each database, and familiarize yourself with the data.

STEP 2: Import the orderRecords Data into Excel
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Using MS Excel, import the orderRecords data from the order1.accdb database. Import all of the rows and columns from this table. Rename the sheet to orders1.
Using MS Excel, import the orderRecords data from the order2.accdb database. Import all of the rows and columns from this table. Rename the sheet to orders2.
Save the file as lab5.xlsx.

STEP 3: Analyze the Data for Compatibility Issues
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There are several data compatibility issues that may arise when BMW Bikeworks is merging the data from these two sources. Assume that ORDER1 is the BMW Bikeworks database and the ORDER2 data needs to be properly merged with ORDER1.

In MS Word, prepare a document that lists all of the data issues that you foresee concerning this project. Some of the issues are obvious; others take more analysis. List any and all of the issues you can determine.
Based on the list that you created above, address each of the issues and give your suggestions for resolving them.
Save the file as lab5.docx.

STEP 4: Merge the Data in Excel and Import Back Into Access
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Manually apply the changes that you suggested in Step C, creating a new sheet in your Excel workbook (lab5.xlsx).
Import the merged data you have created into the order1.accdb database as a new table called orderInfo.

Submit the following files to this weeks Dropbox.

Small website | English homework help

Culturally Relevant Inspiration
A number of important resources supporting the design, development, implementation, and evaluation of culturally relevant instructional experiences are available online. Throughout this course, you have had many opportunities to view a number of such resources. This assignment encourages you to reflect on the key concepts presented in the course through the creation of a web-based tool that you can use in the future to support your teaching efforts. The goal is to showcase several model schools or programs representing what you have learned thus far regarding culturally relevant practices, creativity, and innovation. A plethora of options exists as you search for model schools or programs. While the K-12 public school setting may be on the forefront of your mind, remember there are a variety of learning environments available, such as charter and private schools, technical programs, post-secondary education and training programs, schools and programs pertaining to the military, and more. Therefore, expand your search efforts to gain a well-rounded perspective to share in your website. The resource you create can also be shared with colleagues (as well as the public in general) to advocate for implementing a more culturally-relevant instructional approach to professional practice. 
A listing of good free tools you might choose to use as you develop your web-based tool (website) is presented in the Instructor Guidance. Each tool includes its own collection of help files and tutorials to support your creative endeavor.
Review the Week Four Instructor Guidance for detailed assistance about preparing for completing this assignment. Next, construct your assignment to meet the content and written communication expectations below.
Content Expectations

Website Content (8 points): Create a website that includes each of the following items: 

At least three schools and/or programs
Details for each school or program presented on individual pages
A link to the school or program
Embedded or linked videos or photos
A summary of why the school or program is innovative and/or unique
The location and general demographic information about the students
An analysis of the 21st century skills supported by the school or program
Descriptions of how the learning experiences reflect culturally relevant pedagogy 
Description of how the school and/or program promotes creativity in the classroom
Description of how the school and/or program encourages teachers to be more creative in their approach to teaching
Reference page

Writing 1pcr | Computer Science homework help

APlease circle the correct choice.
1.      I think (there, their, they’re) son is the quarterback of the team.
2.      the storm didn’t have as much (affect,effect,) on our community as it did on others.
3.      He is much bigger (than.then.) I remember him being.
4.      the (principle, principal)of the school graduated with my sister.
5.      you have on choice but to (accept, except)this decision.
6.      when I got home, my parents had (already, all ready )left.
7.      Because the president will be in the building, the streets surrounding the (capital , capitol) will be closed.
8.      Did you win or (loose,lose)the game?
9.      she performed(good, well) on the balance beam.
10.  these colors(complement,compliment)each otherwell.
Part 4: Proofreading
What’s wrong with this passage? In this section, you’ll proof-
read a passage looking for grammar, punctuation, and spelling
errors. It may help to read the passage aloud, to more easily
determine any mistakes. You don’t need to tell us how many
corrections you make in each sentence.
Example:
One day him and i got up and decided to go to the
beach for the day.
Edited:
One day
,he
and
I
got up and decided to go to the
beach for the day.
There were three errors in this sentence.
 
 
 
 
. Make your corrections in the space provided beneath
each sentence
 
Most students do not like english class. They think its a waste
 
of there time and energy. Ain’t nobody likes to right papers
 
 
and take tests anyway? Me and you dont. My friend Johnny
 
 
now him know alot about this grammar stuff. I always am
 
 
 
asking he to help me, with my English homework.
 
Him is a
 
good friend. I now someday ill be good at this english
stuff. I
guess I just got to study hard. Maybe Johnny can help learn me.
 
 
 
 
Group 3: Narration and Persuasion (Choose only one topic)
1. In approximately 400–500 words, using narration and
persuasion techniques, state your goals for your career
upon graduation and persuade a potential employer of
your ability to perform in a particular position that you’re
applying for.
2. In approximately 400–500 words, using persuasive
(argument) techniques, persuade the reader to purchase
a hybrid car instead of a traditional automobile.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
____
 

**answer each post 250 words min each post**** 1. discussion

 
**ANSWER EACH POST 250 WORDS MIN EACH POST****
1. DISCUSSION QUESTION- What are your views on the use of drones in our operations against terrorists?  Provide the short and long term costs and benefits of using drones against al Qaida targets.
2.  Discussion Questions: Beyond just its capability for mass means of communications and spreading fear, what are all the different ways that terrorist groups and violent extremist organizations are able to employ the internet? If you think about the terrorist attack cycle and the need to recruit, train, fund, resource, reconnoiter, plan, rehearse, and execute a terrorist attack – which of these can be done in part or in whole on the internet? What are your thoughts on the internet and social media as it relates to impacts on extremism through networks and relationships as described by Archetti (2015) – her alternative communication based framework to explain radicalization? 
****REPLY TO EACH POST 100 WORDS MIN EACH****
1.  While aerial reconnaissance during war has been leveraged since WWI, unmanned aerial systems (UAS) have afforded the United States (US) military and civilian population with numerous benefits. However, through continued use of this tool, the US has potentially become too reliant upon this capability, degrading overall combat effectiveness and global perception. This short forum post will outline the benefits and costs of this technology. 
Beginning with the benefits of US UAS, the number gain is reduction of risk to force. UAS afford combatant commanders a phenomenal tool in their toolbox to gain target fidelity. For the purposes of this forum the discussion will center around the United States Air Force (USAF) MQ1-B Predator. Armed with “infrared sensor, color/monochrome daylight TV camera, image-intensified TV camera, laser designator and laser illuminator”, the MQ1-B is a force multiplier. US military commanders can develop an Imagery Intelligence (IMINT) picture of a target location, and the collected intelligence can be layered with other intelligence disciplines. UAS’s offer military reach, ability to operate in previously denied, or untenable, areas. MQ-1Bs are armed with munitions, such as the Air-to-Ground (ATG) 114 Hellfire, offering the combatant commander an option for an operational end state. These UAS’s have been leveraged by the US military since 2004 and been utilized in several strikes to progress the US counterterrorism objectives. 
Collection bias, or satisficing, is the largest disadvantage to leveraging UAS’s. To further clarify, a UAS collection platform is only revealing one part of the actual ground truth. From an intelligence perspective, analysts can fall victim to collection bias, clouding the overall assessment of target importance, or contextually understanding what has been collected. This has led to several unfortunate civilian casualties when UAS airstrikes have been conducted.  The killing of civilians alone is terrible however, this completely counters the entire reason for the strike. By default, the local population is immediately pushed towards radicalization because of the inaccurate drone strike. This secondary effect of collection bias is the longest cost against leveraging UAS on the battlefield. 
2. Before we begin I suppose I should point out that my opinion is slightly biased considering I have been an MQ-9 Reaper aircrew member for a decade now and continue to work in the realm of Remotely Piloted Aircraft (RPA) or drones.
The biggest misnomer in the realm of RPAs is the terminology drone this gives way to the biggest misunderstanding that these aircraft are entirely autonomous and engage targets based on software parameters, which is entirely untrue. These aircraft are at all times controlled by US military personnel regardless of what level of autonomy the system is granted and never employ weapons without express permission by human authorities.
RPA use against terrorist targets however has been largely effective, their ability to provide a persistent overhead presence has been crucial to dealing with an insurgent adversary that does not utilize conventional tactics. Their precision guided munitions have limited collateral damage to an extreme degree and are some of the most precise weapons in the world. While we cannot say for sure what the battlespace would have looked like without their use, we can for sure say that they have had an incredible impact throughout the GWOT.
RPAs come with a multitude of both cost and benefit that is inherent to their nature and current design and technological limitations. First, RPAs excel at endurance, which is largely one of their greatest assets. With no requirement for life-support systems for aircrew members and no need to take in human factors considerations into their longevity on target, these assets can provide dozens of hours of ISR over hostile territory. The cost to this is that because they are unmanned, you lose a lot of situational awareness that a fighter aircraft might be able to gain during close air support (CAS) operations.
Another benefit is cost. The price of an MQ-9 system package is $56 million which includes four aircraft, equipped sensors, the ground control station (GCS) and a satellite antenna array. This compares to a fighter jet which alone can cost upwards of $100 million per jet. In addition to that, fuel costs are also entirely skewed as an MQ-9 can give 24+ hours on a fraction of what a fighter needs for 1+ hours of activity.
The largest cost is the one of the public eye and the extremely bad publicity the community has received from both the government and its civilian population. In all respects, an unmanned aircraft such as the MQ-9 is no different functionally than an F-16. Theyre controlled by pilots, are fueled by JP-8, and are powered by electricity. Their weapons are largely the same and tactics are shared to the extent the airframe allows. RPAs however receive terrible press and are accused of striking civilian targets intentionally or otherwise at a larger degree than other aircraft and are accused of being more prone to incurring civilian casualties. Most of this is due to an information war that the US has wholly lost to al Qaeda which has served to gain them public sympathy
3.  The advancements in internet and digital information networks have had a very fundamental change in how terrorists use these mediums to expand their influences and gain larger audiences. Aside from communications and fear mongering, terrorist organizations use the internet and digital networks to target vulnerable populations and recruit members, finance their activities through illegal cybercrimes, spread their propaganda, and provide training through manuals and illustrations. This week’s assignment talked about the vastness and unregulated space the internet provides. This new frontier provides extremists with a great deal of anonymity and safe haven from authorities. The internet allows terrorists to operate in their own domain without outside interferences or prying eyes. According to the United Nations (2012), “While the many benefits of the Internet are self-evident, it may also be used to facilitate communication within terrorist organizations and to transmit information on, as well as material support for, planned acts of terrorism, all of which require specific technical knowledge for the effective investigation of these offenses” (p.1). 
Regarding the use of the internet as part of the terrorist attack cycle, terrorists can achieve much of it using the world wide web. Terrorists can easily recruit vulnerable people through the dissemination of propaganda and radical content. They can also use the internet to fund their campaigns by employing hackers to commit cybercrimes like phishing scams and ransomware attacks. The internet, private domains (intranets), and systems networks also allow for groups of terrorists and affiliates to talk in real-time using simple html-based chat groups or discussion forums. Multi-media presentations such as videos and images can be shared to develop possible targets, present surveillance findings, and conduct preliminary rehearsals, roles, and assignments that lead up to a physical attack. A terrorist attack doesn’t have to be physical either, it can target critical infrastructure and come in the form of sophisticated malware.
I think Archetti accurately describes the impacts of social media and digital information platforms on extremism and radicalization. The current approach by many governments is to remove extremist content off the internet and monitor suspicious activity. But that concept is deeply flawed and misunderstood by our political leaders. Digital information networks are not made from a single pipeline where unwanted content can simply be shut off. The internet is made up of millions upon millions of interconnected private networks and systems, which are then interconnected with millions more pathways and routing systems that make it impossible to moderate and control. Therefore, the plan should not just be to remove, report, or moderate content but to also be pro active and create an environment in which vulnerable populations can understand the difference between real information and extremist misinformation. A place where religious scholars and civil leaders can have open discussions to help address concerns and put out the flames of hateful rhetoric and disassociate and shame extremist views and narratives. Or…they can disconnects everyones internet connection
4.  The internet and social media platforms allow a people in terrorist organizations the ability to reach out to people that were previously unreachable.  This is dangerous because anyone with a personal electronic device and a wifi connection can find or be susceptible to the information disseminated by these organizations. I think most of the terrorist attack cycle can be accomplished online and it would start with terror organizations flooding propaganda information through these online resources to reach and recruit those on the tittering point of extremist/radical behavior (Office of the Director of National Intelligence, n.d.). Funding can occur on the dark web with the use of cryptocurrency transactions through Litecoin and dash which remain largely unchallenged when it comes to illegal activities.  Training can be conducted with online tools like Youtube, or specific training videos for recruits which can be sent over the internet to specific people involved with the attack.  Reconnoiter and planning to find a soft target would be made easy through the use of the internet, however I think that in-person observations and surveillance of the target area is still needed to provide the best overall site picture for their attack.   Google could provide all the routes required, security measures, and any  other associated information related to their target of choice.  Rehearsal probably could be done online, but would be more effective if done in person in order to make sure everything is going according to planned, and obviously execution would need to be done in person, unless the attack is Cyber related like the malware attack on Colonial gas lines last year.   

Comment jovanna | Nursing homework help

 
 I NEED A POSITIVE COMMENT BASED IN THIS ARGUMENT. BETWEEN 150-200 WORDS
 
Most of the elderly at their end-of-life stage do not die at home as it is their desire. Despite the development of palliative care programs, it has remained a challenge to ensure that most of the elderly die in their homes. One of the main reasons that have made it difficult is the absence of a family caregiver who is willing to take care of an elderly patient. A patient who is at the end-of-life stage is supposed to have a person that is close to him or her so as to give them the attention they require. For elderly, having a committed family member would be significant because it gives them a sense of belonging and satisfaction, even as they near their death. However, it is hard to find such family caregivers, because most of them prefer taking their elderly relatives to a hospital where they can receive professional assistance. Moreover, few home caregivers have been trained to provide healthcare service properly; all these factors make it hard for attention to be given to elderly patients in their homes (Hudson, 2003).
As a nurse, one can support their clients during the end-of-life treatment by approaching the family member that is recommended by a patient and explain the need of having home-based care. It would be a key factor in ensuring that the family members understand the dynamics of providing care to the elderly from home. It would also be a way of ensuring that family members agree to take care of a patient, since they would be convinced from a professional point of view. Moreover, as a nurse, I would do my best to assist these family members in any way to ensure the comfort of a patient. For instance, a nurse can constantly visit a patient and provide the necessary care at home (Hudson, 2003).
 
 
References
Hudson, P. (2003). Home-based support for palliative care families: Challenges and recommendations. Medical Journal of Australia, 179(6), S35.
 
 
           
 

Using the self-assessment survey outcomes you received from the

Professionalism is a continuous process throughout your career. The workplace continues to evolve and change depending on many factors. Therefore, professional behavior and requirements that were in place in the past may not be required or they may change in the future. When you can better understand your own needs as a professional, you can better focus on the areas to improve.
 
Topic 1:
Using the Self-Assessment Survey outcomes you received from the Self-Assessment Learning Activity, respond to the following areas in your discussion prompt: include your survey score and determine two areas that you feel you should work on during this course. What are these two areas? How will these areas be important to your profession?  Comment on how you might use this information to develop your professional presence.
 
My self- Assessment survey outcomes Below:
 

Learning Outcomes

Title

Description

Score

GEL-1.1

Demonstrate college-level communication through the composition of original materials in Standard American English.

4/5

GEL-8.4

Use principles of sound reasoning within the field of study.

4/5

HI300_1504A_-1

Describe the phases and activities in the systems development life cycle.

4/5

HI300_1504A_-2

Classify database technologies and healthcare information systems used to manage data and information.

3/5

HI300_1504A_-3

Determine appropriate health information standards and regulations for specific organizations.

4/5

HI300_1504A_-4

Formulate a secure storage and retrieval process for healthcare data.

4/5

HI300_1504A_-5

Identify current federal initiatives aimed at promoting electronic health information exchange.

4/5

HI300_1504A_-6

Describe the use of electronic health records in patient care.

4/5

PC-3.2

Interact with others in a professional manner using appropriate communication and presentation skills.

3/5

 
 
Paper need 200-300 words, original, well detailed paper. No PHARGIARISM! With 1-2 scholar references.

HUMN 100 Description of a Painting Question

The “Notice and Focus” is a common tool used in the Humanities and other Cultural Studies fields. It allows one to take a more in depth look at the details in a text/artwork. The goal here is to delay judgments, not make assumptions or rush to conclusions about meaning. By taking these essential first steps of observing/noticing, before assessing, you ultimately form more plausible conclusions.The exercise consists of 3 steps, each of which you will record (typed) and submit all parts together at the end. Submitted assignments that are missing any of the steps, cannot earn full points.You can work with any of the art forms covered in Unit 1: Painting, Print (photograph or digital), Sculpture, or Architecture. If you are interested in working with music instead – please check with me first (need a music background).Step 1) Ask yourself, “What do you notice?” and come up with a list of nonjudgmental observations. These should be straightforward observations and not involve any interpretation or analysis. List as many things as you can, even if they seem odd or out of place (need at least 10).For instance, one might look at a painting and say “this piece is scary,” which would be jumping to assumptions and interpretation – analysis. Instead one would list the elements they see/hear/etc. that would give you that impression of “scary” – dark shapes, use of shadows, color choice, lighting, setting – these would all be elements that contribute to a general feeling. These are the list of observations.As you work on this list, you’ll notice patterns arise, these are usually connected to the meaning and/or the significance of a work.Step 2) Rank the features that you noticed – from most to least important/significant.You may find in this step, if you have a lot of observations, that sorting them into categories helps you rank them – this is fine, go with what makes sense and feels right to you. There are no wrong answers here, different people might rank the same observations differently and that’s normal. Understanding why you chose that ranking is the most important part.Step 3) The third and final step is to say why – explain only the top three things you listed in your ranking. What made these items so important to your understanding of the work as a whole?

Child life theory and practice forum due asap

instructions
You may remember as a child, watching Sesame Street and listening to “People in Your Neighborhood.” This week you and your classmates are going to rewrite this song with the title “People at the Hospital.” Each of you will contribute one verse in which you describe services and resources of other professionals and identify their roles and functions in caring for young patients in the hospital setting. Your instructor has begun the People at the Hospital thread and it is up to each of you to add your verse to hers. When complete, you will have a fun memory of this course and your classmates, and you will also have a groovy prep song to put into your CCLS tool bag.
This forum will be graded on participation only. Have fun everyone!

 
 
 
 
Hi Class! Ill get us started with our first verse. Add your creativity and have some fun!
 
Oh who are the people in your hospital, in your hospital, in your hospital
Say who are the people in your hospital, the people that you meet each day. 
Oh the child life specialist makes it easy to be away from home when Im queasy
She makes sure I understand, to get through my tests as planned. 
Cause a child life specialist is a person in your hospital, in your hospital, shes in your hospital
A child life specialist is a person in your hospital, a person that you meet each day.. 
 

Climate Capitalism Paper

Papers: The paper will test your ability to analyze theoretical arguments. You will turnin a short, roughly two-to-three-page response paper that addresses the readings of that theme.Please include at the top of your paper the question you will be answering in the paper.Your paper should include an introduction, which lays out the argument and the waysyou will demonstrate the correctness of your argument, body paragraphs, which willfollow the path you lay out in the introduction to prove your argument, and a conclusion,which will summarize the claims previously made and draw out their logicalimplications. Please do not include a quotation from a dictionary as the definitiveproof of the meaning of a key term. Words change their meaning over time.Citations and Sources: Every single idea that you reference that is not your own andevery piece of information you cite must have a footnote or endnote. These citationsmust include the page number(s) where you found that particular idea or piece ofinformation. Footnotes or endnotes should come at the end of the sentence. If you citemore than one source in a single sentence, you should include the source for each pieceof information or idea in a single footnote in the order that they appear in the sentence. Irealize that in sociology you often use parenthetical citations. I ask that you use footnotes,however, because several of the books that we have read have been published many timesand when I see, for example (Marx, 1978, p. 75), it tells me very little about what textyou are reading. I strongly encourage you to use the footnotes and endnotes function inthe insert menu in MS Word for Mac, in the insert menu for Googledocs, or in thereferences menu in MS Word for Windows, instead of trying to format the footnoteyourself. I expect your citations to be in a “history” format from the Turabian format inthe Chicago Manual of Style (CMS). After you have cited a source for the first time, youmay use the shortened forms described in the CMS. If you fail to cite the source for yourinformation or ideas that are not your own, you will receive points off. If cite no sources,you will receive no points for the paper. If you cite no course readings, you will receive75% of the possible points. Unless the source is for an institution that conducts seriousresearch (like NASA) or a contemporary news article used to address a contemporarytopic, I will treat all citations of websites as non-citations. If you cite a source not fromthe course readings, it must come from an academic press or a peer-reviewed journal. Theoretical ReadingMoore, Jason W. “Ecology, Capital, and the Nature of Our Times: Accumulation & Crisis in the Capitalist World Ecology.” Journal of World-Systems Research 17, no. 1 (2011): 107-46.Theoretical ReadingFoster, John Bellamy. “Marx’s Theory of Metabolic Rift: Classical Foundations for Environmental Sociology.” American Journal of Sociology 105, no. 2 (1999): 366-405.Gateway ReadingTheoretical ReadingFoster, John Bellamy. “Weber and the Environment: Classical Foundations for a Postexemptionalist Sociology.” American Journal of Sociology 117, no. 6 (2012): 1625-73

Case study 6 question 2

Read Case Study 6 and respond to question 2.
Your response should be at least one page long and conform to APA Version 6 standards. If you have questions about APA Version 6 standards, refer to the Syllabus for instructions about accessing an APA tutorial.
Below is the grading rubric used for this case study:

 

Criteria

Points

Case Study

Submitted case study and addressed all questions asked in assignment. Each case study presents one or more questions for analysis and explanation. A quality response fully answers the question or questions asked.

25 points

APA Standards

Written response conforms to APA format (in-text citations and references as required, punctuation, headings, paraphrasing, seriation). At a minimum, focus on in-text citations, sentence punctuation, seriation rules, and reference list construction. You should list and cite the text, as appropriate, when responding to case study questions.

3 points

Spelling and Grammar

Submitted assignment was checked for spelling and grammar errors.

2 points

CASE STUDY 6
Exploring Innovation in Action
Sewing up the competition – innovation in the textile and clothing industry
Manufacturing doesn’t get much older than the textile and clothing industry. Since the earliest days when we lived in caves there’s been a steady demand for something to wrap around us to keep warm and to protect the more sensitive bits of our anatomy from the worst of the elements. What began with animal hides and furs gradually moved into a more sophisticated activity with fabrics woven from flax or wool – and with people increasingly specialising in the business.
In its early days this was very much a cottage industry – quite literally people would spin wool gathered from sheep and weave simple cloths on home-made looms. But the skill base – and the technology – began to develop and many of the family names we still have today – Weaver, Dyer, Tailor, for example – remind us of the importance of this sector. And where there were sufficient cottages and groups of people with such skill we began to see concentrations of manufacturing – for example, the Flemish weavers or the lace makers in the English Midlands. As their reputation – and the quality of their goods – grew so the basis of trading internationally in textile and clothing was established.
The small-scale nature of the industry changed dramatically during the Industrial Revolution. Massive growth in population meant that markets were becoming much bigger whilst at the same time significant developments in technology (and the science underpinning the technology) meant that making textiles and clothing became an increasingly industrialised process. Much of the early Industrial Revolution was around the cotton and wool industries in England and many of the great innovations and machinery – such as the Spinning Jenny – were essentially innovations to support a growing international industry. And the growth of the industry fuelled scientific research and led to developments like the invention of synthetic dyes (which allowed a much broader range of colour) and the development of bleaching agents.
There’s a pattern in this in which certain manufacturing innovation trajectories play a key role. For example, the growing mechanisation of operations, their linking together into systems of production and the increasing attempts to take human intervention out through automation. Of course this was easier to do in some cases than others – for example, one of the earliest forms of programmable control, long before the invention of the computer, was the Jacquard punched card system which could control the weaving of different threads across a loom. But actually making material into various items of clothing is more difficult, simply because material doesn’t have a fixed and controllable shape – so this remained increasingly a labour-intensive process.
By the twentieth century the industries had become huge and well-established, with growing international trade in raw materials such as cotton and in finished goods. The role of design became increasingly important as basic demand was satisfied and certain regions – for example, France and Italy – began to assume strong reputations for design. Branding became increasingly important in a world where mass communications began to make the telling of stories and the linking of images and other elements into advertising which fuelled demand for clothing as much more than a basic necessity purchase.
Mass production methods and the scientific management approaches underpinning them diffused rapidly – and in the case of clothing assembly which remained a labour-intensive process – led to the quest for lower wage cost locations. So began the migration of clothing manufacture around the world, visiting and settling in ever cheaper locations across the Far East, through much of Africa and Latin America to its present home in China.
Today this is a global industry embracing design activities, cutting and processing operations, assembly, distribution and sales – all fuelled by a huge demand for differentiation and personalisation. This is an industry in which price is only one element – non-price factors such as variety, speed, brand and quality matter. And it’s an industry dominated by the need for high-frequency product innovation – fashion collections no longer run along the old seasonal track with winter and summer collections. In some cases the range is changed every month and innovation in information and communications technology means that this cycle is getting shorter still.
All of this has shaped an industry which is highly networked across global ‘value chains’ and co-ordinated by a few major players. Much of the ‘front’ end of the industry is about major brands and retail chains whilst the ‘backroom’ operations are often small-scale subcontractors often in low wage cost areas of the world. Like so many industries it has become somewhat footloose and wandered from its origins – leaving behind only a small reminder of its original dominance. Compared with countries like India and China, today’s European clothing industry is a small player on the global stage.
There are some exceptions to this – and they underline the power of innovation and entrepreneurship. Just because the dominant trends lead in one direction does not mean that there isn’t scope for someone to spot and deploy ways of bucking this trend. One such player was a young clerk working in a small clothing retailing business in northern Spain. Frustrated with his career prospects Amancio Ortega Gaona decided to strike out on his own and in 1963 invested his savings – the princely sum of $25 – into a small manufacturing operation making pyjamas and lingerie. In classic fashion he peddled (and pedalled – his earliest transport was a bicycle!) his wares around the region and built the business over the next ten years and then decided to move into retailing as well, opening his first shop in the north-western town of La Coruna in 1975.
Things have moved on somewhat since then. Industria de Diseno Textil – Inditex – the holding company which he established – is now worth around $8 billion and has just opened its 2000th store in Hong Kong. Active in nearly 70 countries this textile and clothing business has eight key brand groups, each targeted at particular segments or product types – for example, ‘Pull and Bear’ for children, ‘Massimo Dutti’ for older men and women or ‘Oysho’ in lingerie. Best known of these is ‘Zara’ – a global brand with strong design and fashion identity running through both the clothes and the stores in which they are sold.
Its clothes combine stylish designs with a strong link to current high-fashion themes with moderate prices. As Lotte Freddie, fashion editor of the Danish daily newspaper Berlingske Tidende, commented ‘If you want a classic, Italianate look in tune with current styles and at a reasonable price go to Zara’.
Zara’s successful growth is not simply a matter of low cost or of standardisation but rather ofinnovation. The company has become a leader by exploiting some of the key non-price trends in the industry – for example, variety and product innovation. For example over 10,000 different clothing models are created and sold every year – this is most certainly not a case of ‘one size fits all’ or of long-lasting product types! Ortega has taken the entire system for creating clothes and built a business – and originally did so in an area which did not previously have any textile tradition.
At an early stage in the development of the manufacturing business he moved back into textile finishing operations to make sure that the colours and quality of the material he used to make the clothes were up to scratch. Not only did this give better quality control but it also opened up the road to offering exciting and different fabric designs and textures. There are now 18 textile designing and finishing operations in the group as well as the clothing manufacturing.
A major part of the company’s success comes from a strong commitment to design – they employ over 200 designers and make extensive play of this commitment. It’s a theme which doesn’t stop with the clothes themselves but also extends to the presentation of the stores, their window displays, their catalogues, Internet advertising and so on. Part of the headquarters building in Arteixo La Coruna, Spain, contains 25 full-size shop windows with display platforms and lighting which allow the team to see what real store windows would look like – not only under normal conditions but also on rainy days, at night and so on.
Another key aspect of Zara’s success is the flexibility which comes from having a very different model for manufacturing. Around 2500 employees work directly in manufacturing operations – but behind them is a much larger workforce spread across villages and small communities in Spain and northern Portugal. Once the new design has been approved the fabric is cut and then distributed to this network of small workshops – and these represent an outsource capability delivering a high degree of flexibility. Pre-cut pieces and easy to follow instructions are given to workers in what is still largely an informal economy – and their output then flows back into the massive Zara distribution centre like tributaries to a fast-flowing river. (This is not a small operation – the centre has around 200 kilometres of moving rails on which the products flow. Highly automated and with extensive in-line quality checking the process transfers the incoming pieces into production lots which are then allocated to a fleet of trucks for fast shipment, mostly by air from the nearby airport at Santiago de Compostella.)
Needless to say this places significant demands on a highly flexible and innovative co-ordination system which Zara have developed in-house. In this way they make use of a model which dates back hundreds of years (the idea of industrial districts and clusters) but use twenty-first century technologies to make it work to give them huge flexibility in both the volume and variety of the things they make. Where competitors such as H&M and Gap have to start planning and producing their new lines three to five months before goods finally make it to the stores, Zara manages the whole process in less than three weeks!
 
Their flexibility is also based on rapid response and extensive use of information and communication technologies. At the end of the day as the customers leave their 950 stores around the world the sales staff use wireless handsets to communicate inventory levels to the store manager who then transmits this intelligence back to Spain as a feed into the design order and distribution system. This gives an up-to-the-minute idea of what is selling – and what isn’t – so the stores can be highly responsive to customer preferences – which colours ‘work’, which themes are popular, which designs aren’t hitting the spot. But it’s not just following the market – Zara can also push the game by making sure that no model is kept on sale for more than four weeks – no matter how well it is selling. This has a strong impact on their brand – they are seen as very original and design-led – but it puts even more pressure on their ability to be agile in design and manufacture.
 
 
 
2.
You have been hired as a consultant to a small clothing manufacturer who wants to emulate the success of Zara and Benetton. She wants advice on an innovation strategy which takes the key lessons from these successful firms. What would you offer?