Choose 2 methods of data collection, and examine how each can be used measure quality and performance in a health care organization.

Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Reliable data are needed for administrators to make the best decisions to improve quality and performance in a health care organization. Complete the following:

  • Choose 2 methods of data collection, and examine how each can be used measure quality and performance in a health care organization.
  • Discuss the advantages and disadvantages of each method.

Note: Use APA style to cite at least 2 scholarly sources from the last 5 years.

Discuss the advantages and concerns of incorporating or closely linking marketing activities with research activities.

cases
>Abstract
>The Scenario
Nashville-based TCS Management Group markets TeleCenter System, software
used to forecast staffing needs for reservation centers, order centers, or customer
service centers. Using TeleCenter System allows companies to have the correct
number of people on duty at any given hour of the day or night, thereby optimizing
the delivery of good service while holding costs as low as possible. TCS has an
impressive list of customers, including American Express, British Airways, Sears,
Amtrak, and Citicorp.
TCS was planning a special two-day educational event, Users Forum, for
its 300-plus customers, but was unsure how many TeleCenter System users
would attend. Scheduled at the Opryland Hotel, the forum would offer speakers,
workshops, and presentations. While TCS would underwrite the costs associated
with planning the meeting and preparing the presentations, customers would be
responsible for paying a fee to attend, as well as their own hotel and travel
expenses to Nashville. “Ten weeks before the forum, we weren’t sure whether we
would have 40 people or 140 people coming to Nashville,” shared Jim Gordon,
CEO of TCS.
While TCS had previously done most of its own customer satisfaction
research, given the time frame of the need, it turned to Nashville-based Prince
Marketing, who promised to design, conduct, and interpret survey results within
21 days.
Three objectives were set for the phone survey:
• Determine the likelihood of Users Forum attendance.
• Update the TCS software users database (for subsequent use in
mailing quarterly newsletters, special announcements, and software
updates).
• Measure the level of user satisfaction (with the company and its
software generally, as well as regarding specific software features and
This case examines a study by Prince Marketing for TCS Management Group.
TCS Management Group, Inc., part of Aspect Communications, is the leading
provider of workforce management software, especially related to call center
management. The study discusses measures of customer satisfaction and aims to
predict attendance at a two-day educational event, Users Forum.
www.aspect.com
Calling Up Attendance
Used with permission of
Pamela S. Schindler issues).
©2001. Respondents were asked to rate on a 7-point scale the software’s ease of
Business Research Methods, 13e/Schindler

>Discussion
1 Build the management-research question hierarchy.
2 Discuss the communication methodology chosen.
3 Develop the preliminary analysis plan.
4 How would you deal with the 16 percent of the sample who were new to
the software?
5 Discuss the advantages and concerns of incorporating or closely linking
marketing activities with research activities.

If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.

250 words each

Discussion Question 1: An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low-interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models). If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.
Discussion Question 2: Chipotle Mexican Grill continues to suffer from perception issues after a string of outbreaks, including E.coli, worried customers about the safety of eating at the fast-casual chain. Chipotle’s strategy for getting customers back into its restaurants was to give away free tacos, burritos, and chips. And while its customer survey scores are improving, Chipotle is still operating at a loss. What concepts, constructs, and operational definitions should any future research deal with?

How can we use some of the lessons learned from past public health contributions such as the Henrietta Lacks Story, the Tuskegee Syphilis Experiment, or the Stanford Prison Experiment to introduce public health interventions that will be beneficial for less fortunate populations?

Define social determinants of health. How do you feel that social determinants of health play a role in the health status of vulnerable populations groups? How can we use some of the lessons learned from past public health contributions such as the Henrietta Lacks Story, the Tuskegee Syphilis Experiment, or the Stanford Prison Experiment to introduce public health interventions that will be beneficial for less fortunate populations?

How might visual literacy help you in your future career or plans?
  1. In your own post, please respond to the following in complete sentences. Book: Understanding Art, 11th Edition – Part V: Themes and Purposes of Art. Response must be 250-300 words.
    • How might visual literacy help you in your future career or plans?
    • Find a new-to-you artwork from the textbook that interests you. Feel free to look through upcoming chapters. Include identifying info on the artwork (title, artist, date, medium). Describe what drew your attention, and why it interests you. Make as many observations as you can. Which details establish the work’s subject?  Which details contribute to the work’s form? Is this work abstract, realistic, or nonobjective?
    • What theme or purpose from the “Themes and Purposes of Art” section in Understanding Art would best suit this work? Justify your response.
Discuss one advantage of using this tactic for telehealth marketing.

In this assignment, you will read an article on marketing telehealth services.  You will then select 5 tactics out of the 20 tactics (best ways) mentioned in the article. You will discuss one advantage and one disadvantage and provide a real-life example for each of the 5 tactics that you select.

Preparation
  1. Read: How to Market your Telehealth Services.
Instructions
  1.  Complete the Week 8 Activity Template by doing the following:
    • Select five (5) marketing tactics from the list of 20 tactics (best ways) mentioned in the article that you believe will provide the best marketing plan for growing telehealth services.
    • For each of your five (5) selected marketing tactics:
      • Discuss one advantage of using this tactic for telehealth marketing.
      • Discuss one disadvantage of using this tactic for telehealth marketing.
      • Provide a real-life example (including web link) for each of the 5 telehealth marketing tactics that you discuss.
    • https://healthcaresuccess.com/blog/advertising/how-to-market-your-telehealth-services.html
Explain how their chosen national healthcare issue/stressor may also impact your work setting and what (if anything) is being done to address the national healthcare issue/stressor.

Discussion: Review of Current Healthcare Issues

If you were to ask 10 people what they believe to be the most significant issue facing healthcare today, you might get 10 different answers. Escalating costs? Regulation? Technology disruption?

These and many other topics are worthy of discussion. Not surprisingly, much has been said in the research, within the profession, and in the news about these topics. Whether they are issues of finance, quality, workload, or outcomes, there is no shortage of changes to be addressed.

In this Discussion, you examine a national healthcare issue and consider how that issue may impact your work setting. You also analyze how your organization has responded to this issue.

To Prepare:

  • Review the Resources and select one current national healthcare issue/stressor to focus on.
  • Reflect on the current national healthcare issue/stressor you selected and think about how this issue/stressor may be addressed in your work setting.
By Day 3 of Week 1

Post a description of the national healthcare issue/stressor you selected for analysis, and explain how the healthcare issue/stressor may impact your work setting. Then, describe how your health system work setting has responded to the healthcare issue/stressor, including a description of what changes may have been implemented. Be specific and provide examples.

By Day 6 of Week 1

Respond to at least two of your colleagues on two different days who chose a different national healthcare issue/stressor than you selected. Explain how their chosen national healthcare issue/stressor may also impact your work setting and what (if anything) is being done to address the national healthcare issue/stressor.