Identify the right targeting strategy for you buying a laptop and elaborate why you chose the strategy

Marketers use the VALS system to develop their targeting strategies and customize their market offerings to better appeal to their target market customers’ needs and wants.
For this exam, you are to complete the VALS survey to know your VALS type and develop strategic target marketing strategies from a customer perspective based on the survey results.
Read the following articles and thoroughly answer the exam questions using various resources available online, supporting your opinions with evidence:
How well do you know your target? (http://www.strategicbusinessinsights.com/vals/business/knowtarget.shtml)
Use VALS to leverage your research investment (http://www.strategicbusinessinsights.com/vals/business/leverage.shtml)
Target Market Profile Examples: https://www.brafton.com/blog/strategy/6-real-life-target-audience-examples-to-help-you-define-your-own-b2b-and-b2c/
Question 1: Take the VALS survey at http://www.strategicbusinessinsights.com/vals/presurvey.shtml and report your VALS type with a screenshot showing your survey results. And thoroughly elaborate your VALS type from a marketing standpoint, focusing on how marketers can leverage the characteristics of your VALS type.
Question 2: Assume that you, as a customer having your VALS type, are looking for a laptop brand to buy. Identify the right targeting strategy for you buying a laptop and elaborate why you chose the strategy with supporting examples and evidence.
Question 3: Identify the top 3 consumer buying decision processes to be considered important for a consumer having your VALS type and elaborate WHY with supporting examples and evidence.
Question 4: Develop a visualized, infographic style of the Target Market Segment Profile representing your VALS-type consumers looking for a laptop brand to buy. Refer to the target marketing profile examples provided above ( https://www.brafton.com/blog/strategy/6-real-life-target-audience-examples-to-help-you-define-your-own-b2b-and-b2c/)
Question 5: Thoroughly discuss the lessons you learned from the practices performed for this exam and explain why and how these practices will be helpful for marketing strategy development with supporting examples and evidence.
Your exam file must include the following on a title page:

What is similar and what is different between these two video/audio examples in regard to the music, the band members, and the audience.

The reports should
be 2 pages (double spaced).
Please compare and contrast the following examples:

Example 1 (John Coltrane Quartet “Alabama”)

Example 2 (Robert Glasper Trio “So Beautiful”)

What is similar and what is different between these two video/audio examples in regard to the music, the band members, and the audience. Why and what are the differences? Why and what are the similarities? Make sure you address the meaning and inspiration of John Coltrane’s composition “Alabama.”

Discuss how the issue/difficulty influence the normative development, consider the implications or challenges for future development.

Part II: Life Development Theory & Afrocentric Perspective (3 or more pages)
Continue with your selected topic.
Use a development theory within your discussion (e.g. Piaget, Freud, Erikson).Describe normative development or developmental tasks (physical, cognitive, moral, emotional, or social) that must be accomplished
Discuss how the issue/difficulty influence the normative development, consider the implications or challenges for future development.
Use 2-3 scholarly citations for the theories and information related to your topic
Use the Afrocentric Perspective to discuss and explore your topic.Briefly explain the Afrocentric Perspective in your own words (using citations).
Apply one of the key principles (Strengths Perspective OR Self-knowledge & Personal Experience).
Suggest practice interventions based on the Afrocentric Perspective.

Describe how you identify with these subcultural groups and how those groups affect your consumption patterns.

Think about some of the subcultures to which you belong.
1. Identify two or more subcultural groups to which you belong.
2. Describe how you identify with these subcultural groups and how those groups affect your consumption patterns.

If you were a bank manager or other investor considering a request to loan money to either Nike or a competitor, to which company would you choose to provide a loan?

Q4. If you were a bank manager or other investor considering a request to loan money to either Nike or a competitor, to which company would you choose to provide a loan? Explain and support your answer. use the attached file below to see the financial statement for the companies.
Debt RatioNike = 61.9%
Under Armour = 55.6%
EBITNike = 98.98
Under Armour = Interest Coverage Ratio
Nike =
Under Armour =
Link to UnderArmour Statements in 2019:
https://www.sec.gov/Archives/edgar/data/1336917/000133691720000010/ua-20191231.htm#ia59c9d23542e4b489dc58de46d9acdd9_127

describe the concept of Expansionary monetary policy in flexible exchange rate

Using relevant examples, describe the concept of Expansionary monetary policy in flexible exchange rate

explain the primary considerations for creating and implementing a MACS system for that company.

The assignment is to compose a few paragraphs on an organization with which you are familiar and explain the primary considerations for creating and implementing a MACS system for that company. Be sure to include relevant contextual information about the company so that the rationale for the various elements of the MACS system make sense. You should use 2-4 sources and cite/reference them according to APA guidelines. INTERNET SOURCES ONLY
Management accounting control system (MACS)

Calculate the cash flows and NPV for the two cases

Gemini, Inc., an all-equity firm, is considering a $1.7 million investment that will be depreciated according to the straight-line method over its four-year life. The project is expected to generate earnings before taxes and depreciation of $595,000 per year for four years. The investment will not change the risk level of the firm. The company can obtain a four-year, 9.5 percent loan to finance the project from a local bank. They will receive the total amount needed for investment ($1.7 million at time 0) and all principal will be repaid in one balloon payment at the end of the fourth year (similar to a bond). Every year the company would need to pay interest (@9.5%). If the company finances the project entirely with equity, the firm’s cost of capital would be 13 percent. The corporate tax rate is 30 percent. Calculate the cash flows and NPV for the two cases: a) If the company finances the project entirely with equity, and b) if the company finances the project entirely with the bank loan. Are the answers different? If so, why? Should the project be undertaken? (Hint: In the first case you need to discount your cash flows at 13% and in the second case with 9.5% when you calculate NPV).

evaluate the challenges of use of project management tools within a particular project-based organization.

For this assignment, you are to evaluate the challenges of use of project management tools within a particular project-based organization. You will create an outline of an integrated project plan to submit as an Appendix at the end of your paper.
Refer to “Teradyne Corporation: The Jaguar Project” case (I attached it below)
In a 2,000-2,250-word paper, analyze the case from a project management perspective by responding to the following questions below. Be sure to formulate your responses based the project management concepts you have learned from experience and on the content thus far in the course:
Provide a brief introduction (short paragraph) outlining your paper. Do not summarize the case.
Prior to implementation of the new strategy and structure at Teradyne, what specific product development challenges existed?
Referring to the issues facing the software development team (see third paragraph from the bottom on page 9 on the case), how would you as a project manager address the situation?
Create an integrated project plan outline as an appendix to your paper. Address ideas that would have prevented the situation in the case.
Referring to “Reflections on the Project,” provide three key challenges moving forward for the organization and how you, as project manager, would attempt to address them.
Provide a brief conclusion (short paragraph) summarizing your paper.
Provide a references list and cite each reference at least once in your paper. Provide at least six citations, excluding the citations listed in this assignment (no Wikipedia citations allowed).
Rubric
Discussion of the specific product development challenges existing before implementation of the new strategy is clearly present and insightful. Six scholarly sources support your response.
Discussion of the plan to address the given situation along with an integrated project plan outline is clearly present and insightful.
Discussion of three key challenges and how you would address them is clearly presented. Discussion is perceptive.
Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.
Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

Create a toolkit that can be used in your business and educational experiences in the future. 

Create a toolkit that can be used in your business and educational experiences in the future.  What key points should be noted as “need to know.” An example is understanding the interviewing process.
A toolkit is created to serve as a repository for HR documentation that can be used as a handy source of information. This exercise allows you to start collecting documentation that you can use in the future as examples. It can include the following:
Job Descriptions
Recruitment Processes
•             Offer Letter
•             Job Description
•             Employment Agreement and contract
•             Recruitment Tracker
•             Candidate Evaluation Form
•             Reference Check Guide
Performance Appraisals Examples
Performance Management Processes
•             Performance Review
•             Performance Improvement Plan
•             Performance Appraisal Letter
•             Performance Warning Letter
Onboarding Procedures
•             Onboarding Checklist
•             Employee Induction
•             New Employee Announcement Email
•             Employee Welcome Email
•             New Hire Checklist
•             Job Offer Email
•             Company Policies Checklist for New Hires
•             Welcoming New Employees
•             Appointment Letter
Benefits
I personaly have a file that I created for my job searches which includes:
Resume
Work Philosophy
Personal Values
Interview Questions and Responses
Elevator Speech
Personal References
Key Highlights of Work Performance