What are your top three most important needs, according to the test?

WORKPLACE MOTIVATION
SLP Assignment Overview
A 2014 study by Judge and Papata found that all personality traits are more predictive of job performance when the work was performed in an unstructured environment where employees have the freedom to make personal choices. In addition, the study found that employees’ traits also indicated how they would act in a situation because of those same traits.
According to MacRae, Furnham, and Reed (2018), there are two types of motivation that influence employees, intrinsic and extrinsic. As you likely know, intrinsic motivation comes from that which drives people from within. We are motivated by things like the norms held by our families and by the communities in which we live. For example, if you received many awards for your achievements as you grew up, you may now be motivated toward activities for which you can earn rewards in your adult work.
The second form of motivation, extrinsic, is external. MacRae, Furnham, and Reed (2019) gave several excellent examples of extrinsic motivation factors that include a good salary, steady job, access to medical and other insurance, safe workplaces, and paid time off. These factors are important to every employee, with some more so than others, because all workers have different needs. These factors motivate workers to perform their jobs well so that they keep receiving these rewards.
The intrinsic and extrinsic motivation factors employees have is what molds them into who they are as individual employees.
Understanding the role of motivation and attitudes at work is important to understanding why people do what they do (or do not do). It is important to consider the level of accountability at individual, companywide, or nationwide levels to manage performance and ensure ethical conduct takes place. The same is true of understanding all factors of motivating people at work and understanding motives and attitudes.
MacRae, I., Furnham, A., & Reed, M. (2018). Chapter 12: Motivators and attitudes. In High potential: how to spot, manage and develop talented people at work, (2nd ed.). [Books24x7 version]. Available in the Trident Online Library.
SLP Assignment
In Module 1, you learned about personality characteristics and how those characteristics affected your behaviors as an employee (and in life in general). In the Module 2 SLP assignment, you will take another test, but this one is about what motivates you. Please take the test at this site (or another site of your choice, or do both tests for comparison of results):
http://www.seemypersonality.com/personality.asp?p=Motivation-Test#q1
For this SLP assignment, after completing the test about what motivates you, address the following questions related to topics covered in this Module in a paper that is 2-3 pages, not counting the cover and reference list pages. Note that when the assignment calls for a submission of 2-3 pages, the professor is hoping for three pages but is willing to accept two full pages.
• What are your top three most important needs, according to the test?
• How do you satisfy these needs?
• Are your needs the same at home as they are at work?
• How do your needs affect your motivation to do well in life?
• What motivates you to get up every day and go to work?
Then, meet with someone who knows you well: your best friend, a trusted manager, or a coworker, and discuss the results of your motivation test. Write about the results of your personality test and your answers to the above five questions.
Having met with your selected trusted person, is how you see yourself the same as how they see you? In the final submission of this SLP assignment, include a paragraph of at least 150 words (or ½ page double-spaced) covering the highlights of your discussion with that person. (This is in addition to your responses to the five questions above.)
If you are not currently working, you can select a family member, friend, neighbor, or someone else who knows you well to complete this part of the assignment.
Upload your assignment to the SLP 2 Dropbox. Be sure to review your TurnItIn Originality report. If the score is over 15%, you may not be writing in your own words and you will need to contact your professor and arrange to revise and resubmit your assignment. Changes cannot be made to the submission, however, if it has already been graded by your professor. Since this paper is all about you, your Turnitin score should be extremely low. While it is not mandatory, you are encouraged to submit all your assignments into the practice dropbox. If you do this, you can make any needed changes prior to submitting the assignment for grading.
Support your responses to the questions in this 2- to 3-page assignment with at least one high-quality reference from the Trident Online Library that is about the concept predominant in this Module, motivation theory. High-quality references come from peer-reviewed academic journals and textbooks. All references must be properly cited and included on the References page.
Remember to spell check your submission. In addition, check for the correct use of basic APA formatting of the document and references, such as the use of Times New Roman 12-point font, double-spaced paragraphs, paragraphs indented ½ inch, margins on all four sides of the paper set at 1 inch, and bold headings. You can use another formatting style, such as Chicago or MLA, as long as you use it consistently throughout your paper; however, if you use APA formatting, practice using the 7th edition.
This paper is all about you, so it is perfectly fine to respond to the assignment questions in the first person.
Citation and reference style instructions are available at
https://owl.english.purdue.edu/owl/resource/560/10/ and Trident University’s Introduction to APA Style, 7th edition .
You will find the following useful as you critique sources:
Herring, J. E. (2011). Chapter 3: Evaluating websites, Figure 3.1, p. 38. In Improving students’ web use and information literacy: a guide for teachers and teacher librarians. Facet Publishing. Available in the Trident Online Library, EBSCO eBook Collection.
Lack, C. W., & Rousseau, J. (2016). Chapter 4: What is critical thinking? In Critical thinking, science, and pseudoscience: Why we can’t trust our brains. Springer Publishing Company.  Available in the Trident Online Library, EBSCO eBook Collection.

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.

Overview

In this assignment, you are to use the same corporation you selected and focused on for the assignments, Strategic Management and Strategic Competitiveness and External and Internal Environments.

Research the company on its own website,

Use the Business-Level and Corporate-Level Strategies Template [DOCX] to ensure that your assignment meets the requirements.

Requirements

Write a 6-8 page paper in which you do the following:

• Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
• Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
• Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
• Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
• Use at least three quality references. Note: Wikipedia and other websites do not qualify as academic resources.

Why is culture and training often overlooked?

APA format

175 – 265 words

Cite at least one (1) peer reviewed reference

Respond to the following:

 

Dr. Bill Berry

Theme

Hi All,

There is a theme here. Often, senior managers implement a system without making sure everything is in place for that implementation. Often this includes both training and culture. In terms of culture, it takes a growth mentality of continuous improvement. Inherent in this is the risk of the culture being or becoming a blaming culture for failures rather than a celebrating culture for success. We need to find the besta nd have them share rather than finding the worst and have them explain.

Why is culture and training often overlooked?

Dr. Bill

Ancona, D. (2020, September 8). The Overlooked Key to Leading Through Chaos. MIT Sloan Management Review. https://sloanreview.mit.edu/article/the-overlooked-key-to-leading-through-chaos/

Kindly respond to the following discussion post.

Kindly respond to the following discussion post.

250words, apa format and 1-2 references

Thank you.

Nursing Scope of Practice is a set of rules/laws and regulations that nurses are required to follow while practicing as nurses. These rules/laws and regulations help guide our practice and help protect the patient as well as the nurse. Each state has its own laws and regulations according to licensure type. According to (“What is scope of practice?”, 2022) “Scope of Practice refers to those activities that a person licensed to practice as a health professional is permitted to perform, which is increasingly determined by statutes enacted by state legislatures and by rules adopted by the appropriate licensing entity”.

As nurses we are responsible for practicing within our scope of practice, knowing how to access our scope of practice (Nurse Practice Act or BRN), and continuing our education to keep up with changes that occur in the current scope of practice so that we can provide our patients with safe and quality healthcare (Berg, 2022). If a nurse is asked to perform a duty/task that is not within his or her scope of practice the nurse should advise the practitioner/manager that they are unable to perform the duty/task as it does not fall within their scope of practice. If the nurse is unsure if the task falls within their scope, they should refer to the nurse practice act or the state board of registered nursing to review their scope of practice. Accepting or performing a task that is not within the nurse’s scope of practice can lead to patient harm as well as serious consequences for the nurse. Nurses who practice outside of their scope can lose their employment, face punitive damages, and possibly lose their license (Berg, 2022). As nurses, our main goal and focus should always be the patient’s safety and providing them with quality care. All healthcare providers should follow their scope of practice to provide the patient with the best possible care and enhance patient care outcomes. In my current position, I am employed as an LVN, and on several occasions, I have been asked to perform RN duties by other RNs, I just kindly remind them that I am employed as an LVN, and I am not allowed to perform RN duties at this time.

References:

Berg, S. (2022). Understanding the Nursing Scope of Practice | Incredible Health. Incredible Health. Retrieved 17 August 2022, from https://www.incrediblehealth.com/blog/nursing-scope-of-practice/.

Westrick, S. J. (2013). Essentials of nursing law and ethics (2nd ed.). Jones & Bartlett Learning.

What is scope of practice?. (2022). Retrieved 17 August 2022, from https://www.ama-assn.org/practice-management/scope-practice/what-scope-practice

How will you inform attendees of the meeting and confirm attendance?

 

Contents

 

 

Introduction
The assessment tasks for BSBTWK503 Manage meetings are outlined in the assessment plan below. These tasks have been designed to help you demonstrate the skills and knowledge that you have learnt during your course.
Please ensure that you read the instructions provided with these tasks carefully. You should also follow the advice provided in the Business Works Student User Guide. The Student User Guide provides important information for you relating to completing assessment successfully.
Assessment for this unit
BSBTWK503 Manage meetings describes the performance outcomes, skills and knowledge required to manage a range of meetings including overseeing the meeting preparation processes, chairing meetings, organising the minutes and reporting meeting outcomes.
For you to be assessed as competent, you must successfully complete two assessment tasks:
⦁ Assessment Task 1: Knowledge questions – You must answer all questions correctly.
⦁ Assessment Task 2: Project – You must work through a range of activities and complete a project portfolio.

Assessment Task 2: Project Portfolio
Information for students
In this task, you are required to demonstrate your skills and knowledge by working through a number of activities and completing and submitting a project portfolio.
You will need access to:
⦁ a suitable place to complete activities that replicates a business environment including a meeting space and computer and internet access
⦁ your learning resources and other information for reference
⦁ Meeting Agenda template
⦁ Meeting Minutes template
⦁ Meeting Policy and Procedures
⦁ Project Portfolio template.
Ensure that you:
⦁ review the advice to students regarding responding to written tasks in the Business Works Student User Guide
⦁ comply with the due date for assessment which your assessor will provide
⦁ adhere with your RTO’s submission guidelines
⦁ answer all questions completely and correctly
⦁ submit work which is original and, where necessary, properly referenced
⦁ submit a completed cover sheet with your work
⦁ avoid sharing your answers with other students.

Assessment information
Information about how you should complete this assessment can be found in Appendix A of the Business Works Student User Guide. Refer to the appendix for information on:
⦁ where this task should be completed
⦁ how your assessment should be submitted.
Note: You must complete and submit an assessment cover sheet with your work. A template is provided in Appendix B of the Student User Guide. However, if your RTO has provided you with an assessment cover sheet, please ensure that you use that.

Activities
Complete the following activities:
⦁ Carefully read the following:
This project requires you to manage a meeting on two different occasions. You can engage in meetings with friends, colleagues or classmates – or you may have the opportunity to manage a real meeting/s in your workplace. This will depend on the way you are participating in this course. These meetings can be virtual meetings or they may be face-to-face meetings – you can decide along with your assessor what will work best for you.
Your meetings must run for a minimum of 30 mins but must not exceed 1 hour.
The second meeting can only be a follow-up meeting from the first meeting if a period of time has passed which has allowed for certain action items and tasks to be completed from the first one and there is activity to report on and discuss and further decisions and action items can be scheduled.
Vocational education and training is all about gaining and developing practical skills that are industry relevant and that can help you to succeed in your chosen career. For this reason, conducting real meetings will mean that you are applying your knowledge and skills in a relevant, practical and meaningful way!
Although these meetings can be simulated in the sense that they are not being held in an actual workplace – they need to be based on a real need with each meeting attendee contributing from their own ideas and opinions – not staged or scripted as this would never happen in the real world. Ideas for meetings you can arrange include:
⦁ WHS meeting in your classroom to discuss your college’s WHS procedures
⦁ A physical or virtual meeting between classmates to arrange and discuss the plans for an event or gathering (e.g. end of year workplace dinner)
⦁ A meeting to discuss and plan for a charity or sports sponsorship or event
⦁ A creative meeting to discuss concept development for a new project or idea
You will be collecting evidence for this unit in a Project Portfolio. The steps you need to take are outlined below. Before you begin, complete page 4 of your Project Portfolio.
Speak to your assessor to get approval for the meetings you want to manage prior to beginning your portfolio.
You need access to a meeting policy and procedure and agenda and minutes templates. Use the ones provided in the Simulation Pack for this unit if not basing this on a real workplace.
⦁ Plan your two meetings
Work through Section 1 of your Project Portfolio for this unit and plan out the two meetings you are going to manage.
During this stage you will need to access your organisation’s meeting policy and any associated procedures. If using the case study, you will find these documents in the Simulation Pack for this unit.
⦁ Finalise meeting preparation
Now that your planning is complete, you need to finalise the arrangements for your two meetings. You can schedule your meetings to run on the same day or different days if these meetings are being held at separate times and for different and distinct reasons.
During this step, you need to:
⦁ Develop and complete your agenda
⦁ Verify any meeting requirements with attendees or others (e.g. dietary requirements if catering is involved, suitable days and times of attendees etc.)
⦁ Send out meeting invites
⦁ Confirm attendance of all attendees
⦁ Distribute meeting papers
Tip: Take screen prints of your online calendar invites and keep copies of email communication during this step. You must provide all evidence outlined in your portfolio so it’s recommended you save it as you go.
Attach all relevant evidence as indicated in Section 1 of your Project Portfolio.
When you are happy with your planning, have checked and edited your work for accuracy, spelling and grammar, submit to your assessor for approval before proceeding to the next activity step.
⦁ Conduct your meetings
It’s now time to chair your meetings.
Prior to the meetings, you are required to brief the minute-taker on the method for recording the meeting notes. Remember to attach evidence of this in your portfolio in the relevant part of Section 2.
Your assessor will be looking to see that you:
⦁ Chair the meetings according to your organisational requirements and any agreed-upon conventions for the types of meetings you have organised
⦁ Follow all legal and ethical requirements as outlined in Section 1 of your portfolio
⦁ Promote participation, discussion, problem solving and resolution of issues during the meeting
⦁ Keep the meeting on track and within the allocated timeframes for each scheduled agenda item
⦁ Communicate effectively during the meeting, including:
⦁ Using relevant communication style, tone and vocabulary suited to the meeting context and participants
⦁ Speaking clearly and concisely
⦁ Using non-verbal communication to assist with understanding
⦁ Asking questions to identify required information
⦁ Responding to questions as required
⦁ Using active listening techniques to confirm understanding
This can either be viewed in person by your assessor, your assessor can view online via video conferencing software or you may like to video record the session for your assessor to watch later. Your assessor can provide you with more details at this step. Make sure you follow the instructions above and meet the timeframes as indicated in your meeting agenda and the timeframes in Step 1 above.
Attach the relevant attachments in Section 2 of your Project Portfolio.
⦁ Follow up
After the meetings are finalised, complete the following activities:
⦁ Review the minutes taken and edit as necessary
⦁ Distribute the final edited version to the meeting attendees as per meeting policy timeframes
⦁ Report on the outcomes of the meetings as per meeting policy timeframes
⦁ Store the minutes and any other meeting papers for follow up according to record-keeping requirements
⦁ Reflect on how you managed at least two routine problems you encountered when managing your meetings – record this in Section 3 of your Project Portfolio.
Complete Section 3 of your Portfolio and attach the relevant evidence as you work through these steps.
⦁ Submit your completed Project Portfolio
Make sure you have completed all sections of your Project Portfolio, answered all questions, provided enough detail as indicated and proofread for spelling and grammar as necessary.
Remember to check that all necessary evidence attachments are included.
Submit to your assessor for marking.

 

 

 

 

 

 

Section 1: Plan your meetings

Meeting 1
Meeting purpose
Outline the purpose and objectives of this meeting
Meeting requirements
Outline the requirements of the meeting including timing, location and type of meeting?
What organisational requirements need to be considered?
Who needs to be consulted and how in relation to suitable dates and times or catering requirements etc?
*Attach evidence of how you confirmed requirements
Legal and ethical requirements
Outline all legal and ethical requirements and considerations here
Meeting attendees
Who is required to attend this meeting? Which attendees will be listed as ‘optional’? Can a proxy attend in place?
How will you inform attendees of the meeting and confirm attendance?
Meeting papers
Which documents do you need to prepare in advance of the meeting?
How and when will these be distributed?
Agenda outline
Outline your agenda here. What items and timings need to be considered?
Chair
Summarise anything you need to consider as the chair of this meeting (physical or virtual) considerations, issues that could arise etc and how you might deal with these
Minutes
How will these be recorded?
Who will record them?
What are the timeframes for delivery and review by you and delivery to attendees?
Attach: Meeting agenda ☐
Evidence you have verified meeting requirements ☐
Evidence you have invited attendees ☐
Evidence of attendee confirmation ☐
Evidence of meeting paper distribution ☐
Meeting policy and procedures ☐

Meeting 2
Meeting purpose
Outline the purpose and objectives of this meeting
Meeting requirements
Outline the requirements of the meeting including timing, location and type of meeting?
What organisational requirements need to be considered?
Who needs to be consulted and how in relation to suitable dates and times or catering requirements etc?
*Attach evidence of how you confirmed requirements
Legal and ethical requirements
Outline all legal and ethical requirements and considerations here
Meeting attendees
Who is required to attend this meeting? Which attendees will be listed as ‘optional’? Can a proxy attend in place?
How will you inform attendees of the meeting and confirm attendance?
Meeting papers
Which documents do you need to prepare in advance of the meeting?
How and when will these be distributed?
Agenda outline
Outline your agenda here. What items and timings need to be considered?
Chair
Summarise anything you need to consider as the chair of this meeting (physical or virtual) considerations, issues that could arise etc and how you might deal with these
Minutes
How will these be recorded?
Who will record them?
What are the timeframes for delivery and review by you and delivery to attendees?
Attach: Meeting agenda ☐
Evidence you have verified meeting requirements ☐
Evidence you have invited attendees ☐
Evidence of attendee confirmation ☐
Evidence of meeting paper distribution ☐
Meeting policy and procedures ☐

Section 2: Chairing your meetings
In this section, you only need to attach evidence as your assessor will be observing the meetings either in person, online or via a video recording and will complete the assessment checklist based on their observations.
Attach: Evidence you have briefed minute taker ☐
Recordings of two meetings if your assessor did not observe in person or online ☐

Section 3: Meeting follow up
In this section, you need to attach evidence as you work through activity step 5 in your student instructions. You will also complete some reflections.
Write down two problems you faced during this project and the ways you managed them.
Problem 1: How did you manage this problem? Explain.
Problem 2: How did you manage this problem? Explain.
Insert link to the minutes taken down

 

Insert proof that you have reported the outcomes of the meeting as per your organisation policy (e.g. email to management)

 

 

 

 

 

Evaluate the role of a manager as it relates to preparation, innovation, and open communication in change management and decision making.

Week 7 Assignment – Management at a Company

Overview

For this assignment, you will explore the role a manager has in change management and decision making. To start, choose one of the following companies:

• Southwest Airlines.
• Walmart.
• Apple.

Use Basic Search: Strayer University Online Library and the Internet to research the selected company from its inception to current operations, focusing on how they have changed their management style.

Instructions

Write a 5–6 page paper in which you:

1. Evaluate two key changes in the selected company’s management style from the company’s inception to today.
   • Indicate whether you believe the company is properly managed now.
   • Provide support for your position.
2. Explain how the company prepared for its most recent change.
   • Provide evidence of whether the transition was seamless or problematic from a management perspective.
   • Provide support for your rationale.
3. Evaluate management’s decision on its use of vendors and spokespersons.
   • Indicate the organizational impact of these decisions.
   • Include enough detail to support your conclusions.
4. Suggest one innovative idea, as a manager within the selected company, that could have a positive effect on both employees and customers.
   • Indicate the approach you will take in implementing the new idea.
   • Provide support for your suggestion.
5. Predict the selected company’s ability to adapt to the changing needs of customers and the market environment.
   • Provide support for your prediction.
6. Describe how open communication channels will be critical for successfully implementing the changes you recommend in the organization.
   • Provide examples supporting your rationale.
7. Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:

• Evaluate the role of a manager as it relates to preparation, innovation, and open communication in change management and decision making.

Should internal and external numbers be looked at the same by managers?

APA format

175 – 265 words

Cite at least one (1) peer-reviewed reference

Respond to the following:

 

Dr. Bill Berry

Relation of Cost and Perspective

Hi All,

Costs are also in the eye of the beholder. For example, to Marriott International, each hotel is a variable cost as it can be open or closed and few costs are fixed. To the manager of each hotel, most costs, though, are fixed with the only variable/controllable costs being related to guest services, food, and housekeeping. The change in perspective can change how we look at costs. Management as well as maintenance is viewed as a fixed cost from this perspective.

Should internal and external numbers be looked at the same by managers?

Dr. Bill

Corporate Finance Institute. (2019, September 19). Cost Behavior Analysis. Corporate Finance Institute; Corporate Finance Institute. https://corporatefinanceinstitute.com/resources/knowledge/accounting/cost-behavior-analysis/

Explain how tone, structure and style of your communication may impact on others.

Assessment Task 1: Knowledge
Questionnaire
Information for students
Knowledge questions are designed to help you demonstrate the knowledge which you have
acquired during the learning phase of this unit. Ensure that you:
● review the advice to students regarding answering knowledge questions in the Business
Works Student User Guide.
● comply with the due date for assessment which your assessor will provide

● answer all questions completely and correctly
● submit work which is original and, where necessary, properly referenced
● submit a completed cover sheet with your work
● avoid sharing your answers with other students.
Assessment information
Information about how you should complete this assessment can be found in
Appendix A of the Business Works Student User Guide. Refer to the appendix for
information on:
● where this task should be completed
● the maximum time allowed for completing this assessment task
● whether or not this task is open-book.
Note: You must complete and submit an assessment cover sheet with your work.
A template is provided in Appendix C of the Student User Guide.
Task 1 – Knowledge Questionnaire
Question 1.1
Explain how tone, structure and style of your communication may impact on
others.
Define tone, style
and structure as
they relate to
communication
Explain how the
tone, style and
structure impacts
others
Use an example to
illustrate your
answer

Discuss the implementation of CIA Security Triad with practical examples demonstrating the importance of all 3 areas: Confidentiality, Integrity and Availability.

Discuss the topic below in 2 pages in APA format with viable sources to solidify your thoughts presented. Your references must not be more than 5 years old and no more than one entity source and no more than one N.D source. Wikipedia is not considered a valid source. All references listed on the reference page must have a valid in text citation in the body of the paper.

Topic: Discuss the implementation of CIA Security Triad with practical examples demonstrating the importance of all 3 areas: Confidentiality, Integrity and Availability.

Ask a question about what your colleague had to say regarding what makes social media messaging effective or about the examples they included.

Respond to two or more of your colleagues’ posts in one or more of the following ways: ( Respond 150 words or more Each Colleague)
Offer an insight you gained from your colleague’s examples, including your reaction to their thoughts on what makes the examples positive and negative.
Ask a question about what your colleague had to say regarding what makes social media messaging effective or about the examples they included.

Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned or any insights you have gained as a result of the comments your colleagues made.

 

1st Colleague to Respond to:

For anyone on the internet, social media influence happens whether we like it or not. On the ideal side of things, social media seeks to inform, entertain, and educate us.  The challenge comes when choosing what content to interact with and which content to avoid. There are some tools and examples of situations when it has been helpful and when to use caution with internet marketing.

Positive social media influences
Social media can fuel social movements to take place or increase sales when done correctly. For example, Coors gave free beer to an over 90-year-old woman during covid (Referral Rock, 2021). This provided connection, an emotional aspect, and the generosity of a brand to establish connection and engagement. Something positive for a grandma asking for a beer can support an entire company.

Negative social media influences
Negative aspects to social media influences are focused on trust. Can the person receiving the content trust the content?  While there can be an attempt to educate persons, there is a percentage of content aimed as misinformation. Misinformation can lead to fear, mistrust and increased in sharing inaccurate information (Drake, 2021). The goal would be to create content that could be shared and trusted. “In social media, it is all too common for someone to use a single source to make or back up an argument while disregarding all the other facts. That in turn leads to such a spread of misinformation,” (Sucio, 2020). Walden University even wrote a document with a link to an article about false claims of a Wisconsin voter fraud situation (Walden, 2022). Trust in content can lose followers.
Social media effectiveness
To make social media messaging effective, the user needs to first engage with it.  We learned that video content allows a user to have two learning styles involved, visual and audio (Ahrefs, 2020). Appealing to multiple learning styles and skills can allow the consumer to feel more connected. Video can provide more learning faster and making a personal connection (Aherefs, 2020).
The other main topic would be to clearly define the target audience. This has been the focus for marketing from the beginning. However, for digital marketing you need to focus the target audience as video and social media populations. This population can help with the big three topics or objectives of (Ahrefs, 2020):
Brand awareness
Educational/Tutorial
Entertainment
Depending on the focus or guide, the duration of the video needs to be varied. For example, entertainment focus of engagement relies on longer content that uses the “tease the solution” aspect (Ahrefs, 2020).  This makes me think of the advertisement from the ring doorbell.  In this advertisement in August of 2015 the problem was burglary, and the solution was the ability to video with the person attempting to break in (Ring, 2015).  This ad also makes me realize my own connection to brand relationship as we had this at our old house not the google doorbell. It was my familiarity with this product that made me select this advertisement versus the google option as an example for this class.  The connection to a brand on any level I think is something that advertisers and marketing teams cannot overlook.

References

Ahrefs. (2020, February 19). How to use marketing to grow your business [Video]. YouTube.

Drake, K. (2021, October 6). How has social media affected mental health during the pandemic. Retrieved from https://www.medicalnewstoday.com/articles/how-has-social-media-affected-mental-health-during-the-pandemic#Social-media-and-health-misinformation
Ring. (2015, August 10). Powerful whole-home security. Retrieved from https://www.youtube.com/watch?v=RX3sYOtqe2Q&t=30s
Parrack, D. (2022, June 30). 7 Positive Effects Social Media Is Having on Society. Retrieved from  https://www.makeuseof.com/tag/positive-impact-social-networking-sites-society-opinion/
Referral Rock. (2022). 21 Social Marketing Campaigns that show you how it’s done. Retrieved from https://referralrock.com/blog/social-marketing-campaigns/
Sucio, P. (2021, August 2). Spotting misinformation on social media is increasingly challenging. Retrieved from https://www.forbes.com/sites/petersuciu/2021/08/02/spotting-misinformation-on-social-media-is-increasingly-challenging/?sh=7df42fab2771
Walden University. (2022).  Examples of fake news. Retrieved from https://academicguides.waldenu.edu/library/fakenews/examples