Based on the research above, assess which steps of the buyer behavior model influencers can affect.

Focus
Module 2 – Case
PROMOTION, INFLUENCERS AND ETHICS
Assignment Overview
Influencer Marketing
Large corporations routinely use celebrity endorsers in advertising and marketing campaigns. Many of these stars make millions from these deals. Their faces and names are found in all forms of advertising and marketing. They often become synonymous with brands they represent.
Let’s talk about influencers – a word added to the dictionary in 2019. Social media ushered in a new era when “Everyperson” can become an influencer. We touched on influencers during this module’s discussions.
Case 2 Resources
Influencer Marketing’s Surprising Rise Of The ‘Everyperson’ (2021)
Six Influencer Marketing Trends To Watch In 2021 (2021)
What You Need To Know About Working With Nano Influencers (2021)
Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right (2020)
Impact of Social Media on Consumer Buying Behavior (2020)
How influencer marketing will evolve as Gen Z’s sway grows (2021)
How Does Social Media Impact Consumer Buying Behavior? (2019)
Case Assignment
Using the module’s readings, other resources, and at least one article published in 2020 or 2021 from Trident Library’s ProQuest Central, a full-text database, write about how influencers have become an important part of marketing.
Influencers: Defined
Explain what influencers do. Talk about the most important information. Cite and reference your sources. (1/2 page)
Buyer Behavior
Next, write about the Buyer Behavior and what businesses must understand to better promote their goods or services. Cite and reference your sources. (1 page)
Influencer Examples
Provide two examples of social media influencers. Deliver an analysis of what each one does to influence followers. It is important to include citations for your research. (1 page)
Making Connections
Based on the research above, assess which steps of the buyer behavior model influencers can affect. Provide rationale. Cite and reference your sources. (1/2 page)
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.
Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
Assignment Expectations
Use the attached APA-formatted template (MKT301 Case2) to create your submission.
The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.
Your submission will include:
Trident University International’s cover page
A paper with APA citations (2- to 3-sentence introduction, 3-page body, 2- to 3-sentence conclusion)
The reference list page in APA format

Write a 300- to 350-word article that communicates how this company/organization is giving back and being socially responsible.

Module 2 – SLP
PROMOTION, INFLUENCERS AND ETHICS
Assignment Overview
Ethics and Social Responsibility
When huge corporations or their leaders have ethical lapses, they often become worldwide headlines. Some companies survive the negative publicity, but others do not recover. On the other hand, when organizations do the right thing or give back to communities, they may not receive as much coverage. Let us consider Corporate Social Responsibility (CSR) as a part of our marketing toolbox.
Session Long Project 2 Resources
The Influence of Advertising (2021)
Managing a Socially Responsible Business (2021)
Trends in Ethics and Corporate Social Responsibility (2021)
Corporate Social Responsibility (CSR) (2021)
Ethical and Legal Issues in Entrepreneurship (2020)
Corporate Social Responsibility and Social Entrepreneurship (2020)
Emerging Trends in Ethics, CSR, and Compliance (2020)
SLP Assignment Expectations
Writing an Online Article
Research a company that is doing good things for the community, a cause, a group, or the environment. Write a 300- to 350-word article that communicates how this company/organization is giving back and being socially responsible. The article is part of a marketing promotion or a way to strengthen the brand and support its message. It may be written in 1st person plural (we, our) as if you are an employee of the company.
Include at least two Hashtags for the article. You may want to search for a hashtag generator to help.
Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected. How to insert a hyperlink.
Hyperlinks at work: A Trident undergraduate degree and graduation are not far off. Soon, you will be hanging your diploma and moving on to the next chapter in your career.
SLP Assignment Expectations
Use the attached template (MKT301 SLP2) to create your submission.
Your submission will include:
The completed template.

What laws is the employer violating?

For your complete assignment, write a narrative essay in APA format (minimum 1200 words in the narrative) in which the questions below are addressed. Base the response on scholarly sources; do not simply restate the material in the text and Attend lecture.  Remember to use the third person.  Cite a minimum of three scholarly (peer reviewed) articles (at least one minimum for each question below).  Your textbook can be one of them. Do not use websites other than the library databases. Cite the sources in APA format with in-text citations, as appropriate. Include a single labeled reference list at the end of the narrative. Please remember that meeting the minimum will not earn full credit.
1. A female crane operator was told it was company policy that crane operators urinate over the side of their cranes rather than stop work to take bathroom breaks. Management justified the policy by saying that there was a shortage of staff and that it was necessary for the cranes to operate continuously in that area of the plant. Further, crane operators received a “premium” for working under these conditions. Shifts for crane operators were typically twelve hours. There was evidence that the same policy was applied to male crane operators and that they routinely urinated over the side or back of their cranes in lieu of bathroom breaks. The employer offered the woman some alternative jobs, but none were crane operator positions at the same wage. She filed a complaint with the EEOC.
1. What laws is the employer violating?
2. The EEOC offered the employer the opportunity to try mediation. Should the employer accept?
3. Assume you are the mediator. What would you recommend to the parties?

What do you see as the challenges within this organization for managing diversity, the strategies for doing so, and the critical role played by Human Resources.

For your complete assignment, write a narrative essay in APA format (minimum 1200 words in the narrative) in which the questions below are addressed. Base the response on scholarly sources; do not simply restate the material in the text and Attend lecture.  Remember to use the third person.  Cite a minimum of three scholarly (peer reviewed) articles (at least one minimum for each question below).  Your textbook can be one of them. Do not use websites other than the library databases. Cite the sources in APA format with in-text citations, as appropriate. Include a single labeled reference list at the end of the narrative. Please remember that meeting the minimum will not earn full credit.
1. You are the HR Director of an organization that in the past year has grown from 6 employees to now over 100.  When looking at the diversity within your fast-growing organization you realize that your diversity does not adequately represent the surrounding population.  Furthermore, it has been brought to your attention that there has been mounting tension between some of the employees along racial lines. What do you see as the challenges within this organization for managing diversity, the strategies for doing so, and the critical role played by Human Resources.

If the sales leaders are considered to be employees, what compensation are they entitled to?

For your complete assignment, write a narrative essay in APA format (minimum 1200 words in the narrative) in which the questions below are addressed. Base the response on scholarly sources; do not simply restate the material in the text and Attend lecture.  Remember to use the third person.  Cite a minimum of three scholarly (peer reviewed) articles (at least one minimum for each question below).  Your textbook can be one of them. Do not use websites other than the library databases. Cite the sources in APA format with in-text citations, as appropriate. Include a single labeled reference list at the end of the narrative. Please remember that meeting the minimum will not earn full credit.
1. A company sells health insurance policies. The company has a large, independent contractor sales force. Some of its sales agents, usually after a significant period of service, are promoted to the position of sales leader. Sales leaders agree to remain as independent contractors when they are promoted. Sales leaders do little selling of policies; instead, their main responsibilities are recruiting, training, and managing sales agents. The income of sales leaders is mainly derived from overwrite commissions on their subordinates’ sales. The company retains control over the hiring, firing, assignment, and promotion of sales agents. The company determines sales leaders’ territories and does not permit them to sell other insurance products or operate other businesses. Sales leads are distributed by the company, and sales leaders are prohibited from purchasing leads from outside sources. Sales leaders set their own hours and conduct their day-to-day activities largely free from supervision. Attendance at company meetings and training sessions is generally considered optional for sales leaders. Sales leaders receive no benefits, and the company does not withhold any of their pay for tax purposes.  Several sales leaders sued for overtime pay under the Fair Labor Standards Act.
1. Based on the criteria outlined in the text and Attend, discuss the arguments for and against the sales leaders being considered employees or independent contractors.
2. If the sales leaders are considered to be employees, why would they or why would they not be subject to the Fair Labor Standards Act?
3. If the sales leaders are considered to be employees, what compensation are they entitled to?

Describe the major differences between bullying and conflict.

Weekly Assignment 3: Conflict Resolution Leadership

Read the articles below and answer the following questions:

How to Deal with Workplace Bullying and Conflict

How the Best Leaders Resolve Conflict

Answer the following:

1. Describe the major differences between bullying and conflict.

2. What are the things Leaders should DO in conflict resolution?

3. What are the things Leaders are suggested DON’T do in conflict resolution?

4. Describe a situation where you were either the victim of bullying or witnessed someone else being bullied. What made this situation bullying vs. conflict?

5. As a Leader witnessing the situation described in #4, what could you have done to promote resolution?

The United States Constitution established which court systems?

Complete the following ten questions with a minimum of five (5) sentences fully detailing each response. Identify each question you are answering. Answers should incorporate the federal court site information and the questions being asked. Complete sentences are required. (Example of incorporating the question into a sentence, #1: The ‘XCV’ Court system was established under the United States Constitution under section XWA of the Constitution, which states “fhfhsncbeu”.)

Answer the following questions based on the court comparison chart information:

1. The United States Constitution established which court systems?
2. Has Congress used the Constitutional power to create courts? If so, how have they used this power?
3. Which court system handles disputes with Last Wills and Testaments?
4. Where can people go if they are not satisfied with the final decision in a state trial?
5. Are Intermediate courts under federal control? If not, by what authority do the intermediate courts obtain their power?
6. Where can people go if they are not satisfied with a federal trial court proceeding decision?
7. What system of government does the United States have that causes it to have two court systems?
8. Which court system conducts most of the criminal trials?
9. When might a case move from the state court system to the federal system?
10. Can a member of the House of Representatives nominate and confirm a federal judge?
11. Can a USN Admiral onboard her ship decide the outcome of a private boating accident that occurred on the high-seas? Or, is there a specific court the parties must file their claim? What is the name of that court?

Discuss the communication difficulties or barriers between the individuals in the movie. What misunderstandings or obstacles did you observe that prevented clear communication between the characters?

Select and watch a movie that depicts difficult or different methods of communication between individuals with a disability or with other special needs.  An example of this would be the 2003 movie Radio with Cuba Gooding Jr. There are many ways to view this movie on Netflix, HBO, Amazon, etc

First, provide a short summary of the movie, and include the background on the main characters. As discussed in the previous module, utilize person-first language to describe individuals from specialized populations (example: “child with autism,” rather than “autistic child”).

Discuss the communication difficulties or barriers between the individuals in the movie. What misunderstandings or obstacles did you observe that prevented clear communication between the characters?

Lastly, apply this information directly to healthcare. Why does communication often breakdown between healthcare providers, and patients with special needs? What circumstances from the movie could also be applied to healthcare provider and patients?

Some other movie suggestions are:

Rainman: When car dealer Charlie Babbitt (Tom Cruise) learns that his estranged father has died, he returns home to Cincinnati, where he discovers that he has an older brother with autism named Raymond (Dustin Hoffman)  The brothers’ cross-country trip ends up changing both their lives.The Intouchables:  After he becomes a quadriplegic from a paragliding accident, an aristocrat hires a young man from the projects to be his caregiver.As Good as It Gets:  A single mother/waitress, a author with Obsessive Compulsive Disorder (OCD), and a gay artist form an unlikely friendship after the artist is assaulted in a robbery.I Am Sam:  A man with a developmental disability fights for custody of his 7-year-old daughter, and in the process teaches his cold hearted lawyer the value of love and family.

What differentiates this sports drink from the competition?

You are the marketing manager for a new brand of sports drink “Refresh”. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials. You are preparing for the launch of the product in the local market.

Read this article for more information on how features and benefits impact your marketing campaign:
Features vs. Benefits: Here’s the Difference & Why It Matters

Using what you have learned, answer the following questions:

1. What are the features and benefits of this brand?
2. What differentiates this sports drink from the competition?
3. Who will the target market be and why?
4. How will you promote “Refresh”?

Introduce the topics you will cover in your paper. Use 12-point Times New Roman font, double-space, and indent each paragraph throughout your assignment. Each paragraph should include a topic sentence, at least 2 qualifier sentences, and a transition, for a total of 4 sentences. Use APA in-text citations where your references are used. Do not change the document margins. The assignment should be 4–6 pages (plus the title page and the reference page).

Describe the name of your brand and the product and/or service that will launch your business.

Goal setting is a common practice in marketing. It is important to set goals in the marketing strategy plan so that the marketing practices are aligned with the overall goals of the business. SMART Goals are Specific, Measurable, Attainable, Relevant, and Time-Bound. These goals are applicable in business as well as for yourself. In this assignment, you will combine these purposes. You are a future entrepreneur. You have a new product or service that you have created, and you are getting ready to launch your new brand. While putting together your marketing strategy plan, you should consider some of the important goals in marketing.

Read this article to understand “10 SMART Goals in Marketing (and Why They Are Important)”. 10 SMART Goals in Marketing (and Why They’re Important) | Indeed.com

Watch this video to better understand how to set SMART goals for digital marketing. How To Set Goals For Digital Marketing That You Can Actually Reach

Using what you have learned, use the following questions to guide your writing:

1. Describe the name of your brand and the product and/or service that will launch your business.
2. Provide a SMART goal that you will need to meet to launch your product and explain the reasoning for these goals.
3. Why is this goal relevant to your business and how would you attain it?
4. Please explain why it is important to be SMART when setting goals for your business?

Introduce the topics you will cover in your paper. Use 12-point Times New Roman font, double-space, and indent each paragraph throughout your assignment. Each paragraph should include a topic sentence, at least 2 qualifier sentences, and a transition, for a total of 4 sentences. Use APA in-text citations where your references are used. Do not change the document margins. The assignment should be 4–6 pages (plus the title page and the reference page).

Goal setting is a common practice in marketing. It is important to set goals in the marketing strategy plan so that the marketing practices are aligned with the overall goals of the business. SMART goals are specific, measurable, attainable, relevant, and time-bound. These goals are applicable in business and for yourself. In this assignment, you will combine these purposes. You are a future entrepreneur. You have a new product or service that you have created, and you are getting ready to launch your new brand. While putting together your marketing strategy plan, you should consider some of the important goals in marketing.