With regard to consumer appeal, compare and contrast the GaGa’s brand with the Sherbetter name of the product.
New products have a purpose in the marketplace, which is to maintain growth and profitability and to replace outdated products in the marketplace. In this Assignment, you will learn how Jim King and his wife decided to create the company GaGa’s Inc. using the product Sherbetter, a frozen desert product line. GaGa’s quickly expanded the product line from just Lemon to several other flavors as well as Sherbetter bars. In the video on how GaGa’s Inc. engaged in the new product development process, you will learn about the struggles of branding, line extensions, and other aspects of marketing a new product in the frozen dessert market (Lamb et al., 2014).
Watch the video on Developing and Managing products: GaGa’s Inc.
Using research from Chapter 11 in your textbook, answer the questions on GaGa’s Inc. in the Unit 7 Assignment Template
Title of Paper Goes Here
Your Name
Kaplan University
New Product Development Process
Part 1:
Short Essay: Write a minimum 200 word discussion in response to each of your 3 essay questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.
1. With regard to consumer appeal, compare and contrast the GaGa’s brand with the Sherbetter name of the product. Why did Jim King and his wife choose the GaGa’s brand over the use of Sherbetter as the brand of the product?
ANSWER:
2. Type the following phrase into your website browser: “Gaga Gourmet Frozen Dessert and Ice Cream.” On the results page, identify retailer websites and social media websites that feature the Gaga’s brand and product offerings. Explore these resources and identify a single Gaga Gourmet product offering. Discuss the following topics related to your chosen Gaga Gourmet product offering:
· Product Features
· Product Benefits
· Product Packaging
· Product Labeling
· Trademark