Evaluate a company’s goals, environment, needs, strengths, and weaknesses based on its respective market.

Throughout this course, you will be creating a marketing plan for a hypothetical company that provides a product or service. For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis.Note: You should make all assumptions needed for the completion of this assignment.InstructionsCreate the first part of your marketing plan in 5–7 pages using the Part A Marketing Plan Template [DOCX]Write an introduction to your hypothetical company, describing its location, the product it makes or the service it provides, and the contents of your marketing plan.Develop your company’s mission statement that has a long-term view, and includes its industry, goals and values.Identify the main goals that you would like to achieve within the next year (short term) and within the next five years (long term), including the most appropriate ways to measure them both.Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement.Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.Develop a SWOT analysis for your product or service, examining at least three strengths, weaknesses, opportunities, and threats for your company.Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.ResourcesThe specific course learning outcome associated with this assignment is:Evaluate a company’s goals, environment, needs, strengths, and weaknesses based on its respective market.

Propose two ways in which you can use a failure in your life or career to improve your vision as a leader.

As you grow into a leadership or management position, you are not only responsible for your behavior, but also the behavior of your team members. It is especially important that you and your team are exposed to the idea of failure and how it relates directly to leadership.Many people avoid situations in which they might fail. Other individuals fear failure so much they will not take a risk or have an opinion other than what the group wants. There is an old adage that says, “If at firstyou don’t succeed, try, try again.”Select a leader in business, sports, management, or government and plan a short 20-minute interview. The interview may be over the phone or in person.Suggested interview questions:What can be learned by failing?You seem pretty confident and successful. Have you ever exposed your team to the idea of failure to prepare them for consequences if the wrong choices are made?In what ways does failure affect success?What do you think is the value of failure?How can having a failure change the way you make decisions or do business in the future?Some leaders seem to always make the right decisions and therefore experience a lot of success. How can too much success interfere with creativity?What if we could design a controlled failure system for work that could tap creativity without causing fear or stress?The purpose of the assignment is to train students in interviews or research methods, not to develop or contribute to research that can be applied to situations beyond that studied or that is created to share with others beyond the local setting.No publication of projects containing the results of or information from the interviews is allowed, including publication in social media, blogs, or the Internet generally. The interview findings may only be shared in the class.When presenting the results of their interviews to their instructor and/or classmates, students may not disclose personally identifiable information about an interviewee, unless they have received written permission from the interviewee as verified by their instructor.All interviewees must be at least 18 years old.5-7 pagesPropose twoways in which you can use a failure in your life or career to improve your vision as a leader.Examine the key traits and characteristics that transformational leaders possess. Predict the impact that a transformational leader’s response to failure would have on the performance and behavior of his or her employees. Provide a rationale for your response.Determine whether you believe that failure is an integral part of life that contributes to leadership effectiveness. Provide twoexamples to support your response.Create a list of fivebest practices for leaders to follow in order to be effective after a failure in the workplace. Support each practice with examples from your interview.Determine the manner in which experiences with failure and leadership affect the risk-taking and decision-making behaviors of an individual on a leadership track. Provide a rationale for your response.Use at least fivequality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Is crowdsourcing as used by AOL a form of outsourcing? Why or why not?

Read the Case Study 10-1, Crowdsourcing at AOL. Answer the following questions:Is crowdsourcing as used by AOL a form of outsourcing? Why or why not?What steps do you think Maloney might have taken to ensure that the crowdsourcing would be a success for the inventory project?What factors should be considered when deciding whether or not to crowdsource a particular part of a business?Describe the advantages and disadvantages of crowdsourcing.

Leveraging the blue ocean strategy, what makes the product or service unique?

OverviewYou are excited to see the possibilities after finishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the Module Four assignment.ScenarioIn the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the company’s website) about your selected company’s resources, partnerships, cost structures (what needs to be paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a specific targeted market segment.All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility.Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many companies.Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.PromptYou will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.Specifically, you must address the following rubric criteria:Deliver a unique value proposition.Leveraging the blue ocean strategy, what makes the product or service unique?How does it provide a strategic advantage in the marketplace?Answer key business model questions about the customer.Customer acquisitionsRevenue modelsPrice points for the product/serviceKey activities for the value proposition (product or service)Answer key business model questions about assets, partners, and cost.Assets availableKey partnersCost structuresImport your existing business model canvas chart from Module Four.Clarify your business model assumptions.Check your assumptionsComplete the assumptions chartPrepare to meet customers.Highlight the materials neededUpdate your documentation.Targeted segmentType of value deliveredHow the product is uniqueUpdate your business model.Complete any updates to the BMC chart

Differentiate between matters of law and matters of ethics in business situations

Apply relevant aspects of law to current business situationsDifferentiate between matters of law and matters of ethics in business situationsDirectionsWrite two short papers—one on contract law and one on tort law.Contract LawEvaluate the potential rights, claims, defenses, obligations, and remedies for each party from the perspective of contract law. Determine whether landlord Lou has a right to evict either party. Use reliable resources, such as the textbook and other course resources, to support your evaluation. Specifically, include the following components in your evaluation:Contract between The Friendly Dawg and landlord LouAnalyze the scenario to determine whether a valid contract still exists between The Friendly Dawg and landlord Lou.Explain the elements of a valid contract, and identify which contract elements, if any, exist between The Friendly Dawg and landlord Lou.Analyze the potential rights, claims, defenses, obligations, and remedies available to both landlord Lou and The Friendly Dawg in this scenario.Support your analysis by referencing specific legal principles or laws.Contract between Sunshine Yoga and landlord LouAnalyze the scenario to determine whether a valid contract still exists between Sunshine Yoga and landlord Lou.Explain the elements of a valid contract, and identify which contract elements, if any, exist between Sunshine Yoga and landlord Lou.Analyze the potential rights, claims, defenses, obligations, and remedies available to both landlord Lou and Sunshine Yoga in this scenario.Support your analysis by referencing specific legal principles or laws.Grounds to evictDescribe whether, based on your analysis of each party’s rights and obligations, landlord Lou has the grounds to evict either The Friendly Dawg or Sunshine Yoga.Support your conclusions by referencing specific legal principles or laws.Include a References section and cite your sources using APA style.Tort LawEvaluate the implications of tort law in this scenario and what legal claims Sunshine Yoga might have. Use reliable resources, such as the textbook and other course resources, to support your evaluation. Specifically, include the following components in your evaluation:Tort law: Define what tort law is and how torts may affect business practices.Relevant tort laws: Identify tort laws relevant to the scenario, specifically the incident involving the snake.Legal claimsIdentify what legal claims Sunshine Yoga might have against The Friendly Dawg and landlord Lou, based on those tort laws and related legal principles.Support your conclusions by referencing the applicable tort laws and related legal principles.Include a References section and cite your sources using APA style.What to SubmitTo complete this project, you must submit the following two papers:Contract LawYour submission should be a 3- to 5-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style.Tort LawYour submission should be a 2- to 4-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style.

Evaluate the trend toward internationalization of hotel and restaurant industry.

Current Issue DiscussionFor some of the class sessions, your will post a one page summary of a current article or issue you have researched, read, or listened. These international issues must be hospitality related and reflect to the objectives of the week (PowerPoint chapter lecture notes can be found under Content in Beachboard). It is important to provide your comments. Please cite the reference where you obtained the information.Assignments will be graded based on the following:Reflection to weekly learning objectives-50%Length of article summary at least a half page-25%Length of personal comments at least a half page-25%Responses to Your Peers on Chapter and Issue ReflectionRespond to one of your peers’ current issues each time a current issue is due.Assignments will be graded based on the following:Reflection to weekly learning objectives-50%Length of response at least a half page-50%Please find the articles yourself and disucss the issue below and please cite and quote properly.Current issueObjectives: Evaluate the trend toward internationalization of hotel and restaurant industry.Reflection: Find a current issue and write a one-page summary with your comments.Response: respond to one of your peers’ issues.Current issueObjectives: Appraise the relationship of travel in the international hotel and restaurant industry.Reflection: Find a current issue and write a one-page summary with your comments.Response: respond to one of your peers’ issues.

According to the article listed above, what were the most important strategic moves that propelled Netflix’s successful international expansion?

Purpose?This assignment is intended to give you an opportunity to strengthen your skills in gathering and analyzing business-related information. It provides a deeper understanding of how companies can look at globalization as part of their strategic and operational plans. The assignment has two parts: one focused on information research and analysis, and the other is on applied analytics.Resources:?Part 1: Globalization and Information ResearchContext:?Companies that perform well in their country of origin usually consider expanding operations in new international markets. Deciding where, how, and when to expand is not an easy task, though.Many issues need to be considered before crafting an expansion strategy and investing significant resources to this end, including:the level of demand to be expected for the company’s products/servicespresence of local competitorsthe regulatory, economic, demographic, and political environmentsCarefully researching and analyzing these and other factors can help mitigate the inherent risk associated with an overseas expansion strategy, thus increasing the likelihood of success.As a data analyst in your company’s business development department, you’ve been tasked with the responsibility of recommending countries for international expansion. You’ll write a report to the company’s executive team with yourresearch, analysis, and recommendations.Instructions:Writea 525-word summary covering the following items:According to the article listed above, what were the most important strategic moves that propelled Netflix’s successful international expansion?The article mentions investments in big data and analytics as one of the elements accompanying the second phase of overseas expansion. Why was this investment important? What type of information did Netflix derive from the data collected?According to the article, what is exponential globalization?Not all international expansion strategies are a resounding success, however. Research an article or video that discusses an instance in which an American company’s expansion efforts in another country failed. According to the article/video you selected, what were the main reasons for this failure? Do you agree with this assessment?Explain some of the reasons why certain companies’ expansion plans have failed in the past.Part 2: Hypothesis testingContext:?Your organization is evaluating the quality of its call center operations. One of the most important metrics in a call center is Time in Queue (TiQ), which is the time a customerhas towait before he/she is serviced by a Customer Service Representative (CSR). If a customerhas towait for too long, he/she is more likely to get discouraged and hang up. Furthermore, customers whohave towait too long in the queue typically report a negative overall experience with the call. You’ve conducted an exhaustive literature review and found that the averageTiQin your industry is 2.5 minutes (150 seconds).Another important metric is Service Time (ST), also known as Handle Time, which is the time a CSR spends servicing the customer. CSR’s with more experience and deeper knowledge tend to resolve customer calls faster. Companies can improve average ST by providing more training to their CSR’s or even by channeling calls according to area of expertise. Last month your company had an average ST of approximately 3.5 minutes (210 seconds). In an effort to improve this metric, the company has implemented a new protocol that channelscallsto CSR’s based on area of expertise. The new protocol (PE) is being tested side-by-side with the traditional (PT) protocol.Instructions:Accessthe Call Center Waiting Time file.Each row in the database corresponds to a different call. The column variables are as follows:ProtocolType: indicates protocol type, either PT or PEQueueTime: Time in Queue, in secondsServiceTime: Service Time, in secondsPerforma test of hypothesis to determine whether the averageTiQis lower than the industry standard of 2.5 minutes (150 seconds).Usea significance level of ?=0.05.Evaluateif the company should allocate more resources to improve its averageTiQ.Performa test of hypothesis to determine whether the average ST with service protocol PE is lower than with the PT protocol. Use a significance level of ?=0.05.Assessif the new protocol served its purpose. (Hint: this should be a test of means for 2 independent groups.)Submityour calculations anda175-wordsummary of your conclusions.

How does Offshore drilling of oil/gas extraction impact the environment in a bad way?

1-Write an Annotated Bibliography on: How does Offshore drilling of oil/gas extraction impact the environment in a bad way? What political and economic ramifications might U.S. offshore drilling have on international relationships? Why might oil/gas extraction be considered a health concern for people? (important: its being used for a argument essay)You cannot use any outside resources other the the one I provided under the #:1,2,3,4,52-Look at the file named example and write it like that.3- Read all the documents #1,2,3,4,54-open the document named chart and write bibliography for each of those documents #1,2,3,4,55-Be precise and focus on staying on the subject. remember this is for a argumentative essay6- use simple English language

Explain at least three elements marketers need to consider when it comes to that strategy.

Discussion 1Prior to beginning work on this discussion forum,ReadIntroduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactive activity, you’re going to document the story of a product that has progressed through the four product life cycle stages.Instructions:If the instructions has a plus sign (+), click it to review tips and requirements for completing that section of the discussion prompt.+Do a web search for dead brands or product fads. the following:You can use this article, Blast from the past: Vintage Technologies That We No Longer Use for inspiration.+Pick a service brand and use it as an example, explain how service differ from goods and discuss whether services go through a life cycle.Be sure to discuss the product, place, price, and advertisement strategy for each phase of the life cycle you find.You will see 4P’s strategies will differ with the shift of the product to another life cycle. Include your analysis of these differences.Additionally, identify the key events that mark and end of each phase.Discussion 2 Place Strategy [WLO: 2] [CLO: 4]ReadWatchThe goal of place strategy in terms of the customer value equation is to add value without increasing cost.Retailers face three strategic issues that affect place strategy.+Pick one of the strategic issues listed below:Market NicheLocationMerchandise AssortmentExplain at least three elements marketers need to consider when it comes to that strategy.Explain how Burberry implemented innovative “place” strategies use to create value for current and potential customers.

Why is it important to reassess the needs of a client after he or she is released from incarceration?

Read the “Risk-Need-Responsivity Model for Offender Assessment and Rehabilitation 2007-06” article.Review the following scenario:· The client is a 32-year-old male who was released from incarceration 6 months ago. The client had previously been incarcerated for 2 years for two felony drug offenses due to possession and distribution of methamphetamine. He received treatment while incarcerated, but he relapsed and used methamphetamine 2 months after he was released. The client is positive for Hepatitis C, which he contracted while he was in prison. He was receiving medication for his condition until last month when he did not supply a required document to the Medicaid office on time. As a result, he lost his medical coverage.The client has been married for 5 years, and he has a 3-year-old child. The client was diagnosed with bipolar disorder at age 28. The client has exhibited emotional outbursts and episodes of perpetrating domestic violence with his wife since his release from incarceration. The client obtained his GED at age 25, but he never attended college. The client also had a learning disorder of dyslexia during his adolescent years. He has minimal job skills, as he only worked at one job as a dishwasher for 2 months during his adult life. He primarily obtained income from selling drugs prior to incarceration.The client is currently seeking employment, but he is experiencing difficulty obtaining employment due to his prior criminal conviction.Create a mind map of the needs of the client that fit in each category. Specify 3 needs in each of the following categories:· Health needs· Social or relationship needs· Problem-solving needs· Emotional needs· Belief or value needs· Education or career needsCreate a second mind map of the risks of the client that fit in each category. Specify 3 risks in each of the following categories:· Health risks· Social or relationship risks· Problem-solving risks· Emotional risks· Belief or value risks· Education or career risksAnswer the following questions in a 700-word essay:· Why is it important to reassess the needs of a client after he or she is released from incarceration?· What are some ways by which a person’s needs and risks can be mitigated to reduce the rate of recidivism once an offender is released from incarceration?Format any citations according to APA guidelines.