Cadillac Ct6 Plug In Hybrid Questions
1.0 Executive Summary In 46 paragraphs, summarize your Brand Extension Marketing Plan. Be sure to include: 2.0 Situational Analysis Write a 1-paragraph summary of the current situation2.1 Market Summary (write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2) In a 12 paragraph summary, address: 2.1.1 Market Demographics (refer to your Kotler text for helpful definitions/explanations)2.1.2 Market Needs (refer to your Kotler text to make certain you understand these terms)2.1.3 Market Trends2.1.4 Market Growth2.2 SWOT Analysis (refer to Chapter 2 of your Kotler text for a thorough explanation of a SWOT analysis)2.2.1 Strengths list and describe at least three positive internal aspects that add value.2.2.2 Weaknesses list and describe at least three negative internal aspects that place you at competitive disadvantage.2.2.3 Opportunities list and describe at least three opportunities external to your business that will lead to your success.2.2.4 Threats list and describe at least three threats external to your business that will threaten your success (e.g., it is common to include unexpected acts of nature, government and regulatory concerns, and competition in this section of the SWOT).2.3 Competition2.4 Product Offering 2.5 Keys to Success2.6 Critical Issues 3.0 Marketing Strategy3.1 Mission3.2 Marketing Objectives Include a sentence or two about each of the following:3.3 Target Markets (refer to your Kotler text to make sure you fully understand what is meant by target market segments)3.4 Positioning(refer to your Kotler text for definition of terms in this section)3.5 Marketing MixProductPricePlacePromotion3.6 Marketing ResearchNote: Do not forget that you need research to determine if you reached your Objectives in 3.2.4.0 FINANCIALS TIP: Refer to Sample BEMP Sample Marketing Plan in Course Documents for assistance on this section. The Financials Section contains some good examples for you to follow. Also refer to your sample marketing plan at the end of Chapter 2.4.1 Break-Even Analysis 4.2 Sales Forecast 4.3 Expense Forecast List your expenses for the following items for the next 3 years: 5.0 Controls 5.2 Marketing Organization 5.3 Contingency Planning