Apply strategic-thinking skills and the ability to apply module concepts to understand the situation facing your organisation, developing your own insights in the process, and then using those insights to offer your perspective on what your organisation should do and why.
- Further instructions:
The 1500 words exclude appendices, which should not be excessive in length and should not include material that would be more properly included in the body of the report; your application of frameworks should not be presented in appendices.
Your assignment should be prepared in a report format.
This assignment specifically tests strategic-thinking skills and the ability to apply module concepts to understand the situation facing your organisation, developing your own insights in the process, and then using those insights to offer your perspective on what your organisation should do and why. This aspect of the TM task, offering your own view on how your organisation should act, is an important measure of your ability to think strategically and construct a supported argument.
You are required to draw explicitly on relevant B873 models, concepts, and theories to support your analysis, conclusions, and recommendations. If you introduce relevant material from outside of the module, reference them correctly.
Concepts to be used in the report:
- for external environmental analysis: including PESTEL analysis and the VUCA framework.
- Industry environment: including five Force Model, strategic groups (important for biopharma companies).
- Reference should include some of these (but not limited) :
Frynas, J.G. and Mellahi, K. (2014) Global strategic management. 3rd edn. Oxford: Oxford University Press.
Guedri, Z. and McGuire, J. (2011) ‘Multimarket competition, mobility barriers, and firm performance, Journal of Management Studies, 48(4), pp. 857–890.
Henry, A.E. (2018) Understanding strategic management. 3rd edn. Oxford: Oxford University Press.
