Amazon.com’s European distribution Strategy
ANSWER THESE QUESTIONS from reading an article from my Harvard business accountAMAZON.COMS EUROPEAN DISTRIBUTION STRATEGY1. What are Amazons primary sources of competitive advantage currently? Analyze how they built their competitive capabilities over the years.2. Describe (and also show diagrammatically) Amazons order fulfillment process in the US, and provide your evaluation of Amazons order fulfillment strategy in terms of its strengths, weaknesses, perceived effectiveness, etc. How does Amazon monitor the performance of their order fulfillment execution? 3. Assess the pros and cons of the centralized versus decentralized approaches for Amazons distribution and fulfillment strategy. Given Toms mission of surpassing the US in 5 years, should he replicate the type of centralization they have in the US, or should he essentially keep it decentralized in Europe?4. Assess the benefits and drawbacks of the three proposed alternatives to design the EDN. In light of your recommendation in 3(b) above, which alternative would you recommend to Tom Taylor for Europe?
