You are the marketing research executive in an agency invited to tender for this ASOS project in the UK, you are required to produce a Research Proposal.

ASOS plc is a British online fashion and cosmetic retailer – www.asos.com

The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the UK, USA, and Europe.

 

The new marketing manager has developed the attached Research Brief which requires each student to complete two tasks as follows:

TASK ONE:

You are the marketing research executive in an agency invited to tender for this ASOS project in the UK, you are required to produce a Research Proposal.

[Further details at the end of the Research Brief.]

TASK TWO:

The Market Research Agency (in which you work as a marketing research executive) has been commissioned to do this Research project for ASOS.

You have been asked to produce an online questionnaire

(up to a maximum of 10 questions).

 

[Further details at the end of the Research Brief.]

 

Note:

No additional research into ASOS is needed to complete the two tasks as there is enough content within the ‘Research Brief’ to address the requirements of the two tasks.

The Research Brief (case scenario) is based on a mix of real and fictional data whereby Harvard referencing is intermittently used.

The emphasis in this assessment is to apply the module (5MARK012W) learning