Write an Executive Summary report for the Northwood Business District Board of Directors.

Write an Executive Summary report for the Northwood Business District Board of Directors. In this report, you will summarize the findings from the detailed tabulations. You will make up a name for your research company. Be creative! This Executive Summary report should include the following sections and is worth 500 points: Title Page (1 page–provided, see the project file) Background and Purpose (1 page–provided, see the project file) Research Methodology (1 page–provided, see the project file) Key Findings & Action Items (1 page, bulleted format)–this is a very concise overview of what the Board of Directors needs to know and what actions they should take as a result of the research. Remember, you are the consultant here, in this section you are instructing them what to do as a result of what the research says. This is NOT a regurgitation of all of the findings. Overall Summary of Findings (As many as it takes to address all listed below) Demographics Section–in this section you will discuss what the demographics of the people who responded to the survey (3 or more pages) Use the Power Point I have provided as your report format. ADD TO THIS POWERPOINT! Make sure to include appropriate charts & tables to support your findings. Feel free to use lots of color and pictures to make your report interesting. Remember though, this report is for the Board of Directors, so it has to look professional. Summary of findings: To get full credit for each question/bullet below, I am expecting to see a chart and/or table that goes with your explanation of the findings for the issue…such as the main reason for the visit. You need to make sure you discuss total results, trend results (compare 2009 with 2008 and 2007 results) and demographic segment results (own/rent, employed/not employed, presence of children)! Your work is not complete without these analyses. You will need to look at both detailed tabulations to do the full analysis of the issues listed below. Main reason for visitation/other contributing factors (show the top 10) Retail establishments/restaurants visited/will visit (show the top 10) How much time spent/will spend, this visit (show all the answer categories and the average time) Total dollars spent/anticipate spending (I would use the average/mean score) How arrived – walked, drove, public transportation How much time took to travel to Northwood business district Frequency of visitation Perceived positives/negatives (show top 10) Image/characterization Attribute Ratings (Summarize the Top 2 Box Scores–show the top 10) Ideal scenario, what should be present/part of the Northwood business district/added Likelihood to visit in the future (show top 2 box scores) Current shopping/dining out/entertainment behavior Lifestyle and demographic characteristics