Why has OXO chosen to change its promotional strategy at this time?
https://www.youtube.com/watch?v=R8z6Is5VOF8
- View the OXO video using the web link above this discussion board. Then answer the following questions in 150+ words.
- How would you describe OXO’s overall advertising strategy?
- Why has OXO chosen to change its promotional strategy at this time?
- Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?
