What is The impact of social media influencer marketing on consumer purchasing decisions in the fashion and beauty industry.
The impact of social media influencer marketing on consumer purchasing decisions in the fashion and beauty industry.
A quantitatively based study from the perspective of international students of Denmark.
- Introduction- 400 words
- Please give a general introduction about today’s marketing practices and their connection with social media and influencer marketing. Please start it with a powerful quotation, short rhetorical question, a short anecdote or story, dramatic fact or statistics etc (if possible).
- What is meant by social media influencer marketing?
- What is meant by consumer purchasing decision, how it is affected, and how it relates with today’s life and the role of influencers marketing?
- Give general information about the fashion and beauty industry?
- Outline the current situation of your topic.
- Evaluate and analyse the current situation (pros and cons) and identify the research gap.
- Identify and highlight the importance of proposed research.
1.1 Problem statement: 300 words
(This is one of the important sections but for my teacher, I think this is an even more important section. Please try to understand my reasoning).
- Please give some brief background information.
- Specify the general research problem. Something like, “the general problem is…”.
- Establish and elaborate relevancy. Here you can cite research, findings, statistics, facts that support the general problem.
- Specific problem statement: now this is the most heightened part. What exactly the problem is within your chosen topic. The sentence should be worded similarly to the title. Here also you can cite research, findings, statistics, facts that support the general problem.
- Conclusion: please specify a few sentences on the impacts of the problem on the society or targeted population.
Lastly, in a different paragraph with no more than 100 words, please specify exactly is the problem with the proposed topic and how it is impacting the society or targeted population.
1.2 Research question. Around 10 words.
Only one research question is enough.
1.3 Research objectives. Around 50 words.
You can specify three research objectives.
- Literature review. 1800 words.
(Please use a journal or peer-reviewed articles only).
I think the literature review and its subheadings will depend on how you develop the whole introduction chapter. So, it’s all depending on you how you think is good but please provide as many subheadings as you like).
- methodology
- general introduction about what the methodology section is and why it is important and how you will structure it. – 100 words.
- research philosophy- 150 words.
- please specify “positivism” research philosophy as the only research philosophy.
- Why you use this one, its benefits, how it fits within this research and so on.
- research approach- 150 words.
- please specify the deductive research approach as the only research approach for this writing.
- Give why this is suitable for this topic etc.
- methodological choice 200 words.
- Please specify the quantitative research method.
- Also, why this suits the best types of how, why etc.
- research strategy- 150 words.
- the survey will be used as a research strategy.
- Also, why this suits the best types of how, why etc.
- purpose of research design- 100 words
- exploratory, descriptive, explanatory, evaluative, combined studies. which one do you think suits them best. Please mention.
- Data collection method & sampling technique. 200 words.
- Online questionnaire survey- Likert 5 scale questions. We will send this question via Facebook messenger to our international students.
- We will use the convenience sampling method.
- Reasons behind using it etc.
- data analysis- 150 words
- preparing, entering and checking the collected data
- how you explore and present data
- describe your describe data and what types of statistics will you use (we will use descriptive statistics mainly). Which software we will use (excel is best-easy-and reliable for me).
