What are the positives and negatives of the eSports sponsorship vis-à-vis traditional sponsorships?

Please read the attached case
Based on the questions below, you should organize and present your case in a written report.

• What are the positives and negatives of the eSports sponsorship vis-à-vis traditional sponsorships?
• Assess and evaluate the pros and cons of a luxury brand investing in eSports marketing communications.
• What is your recommendation to Luca Ricci? Support your recommendation with 3 proof points.