present your own analysis of the case study, ‘Google (Alphabet) – who and what drives the strategy?’.

You should:

Explain the relevance of a strategic vision for an organisation

Explain how Google’s strategy has been developed over the years and highlight the strengths and weaknesses of its approach.

Please also discuss the importance of setting strategic and financial objectives.

Conclude the post with a brief reflection on the level of coordination across the units within Google and a comparison of the level of coordination.