Sex appeal

Sex appeal (i.e., provocative or sexual imagery used) in advertising is a tactic that is commonly used. There are controversial opinions on how effective they are. Some firms and advertisement agencies believe that sex sells, while others don’t, and they may even have the concern that it is not the right thing to do to objectify women.
In 2016, Manhattan-based Badger & Winters made a video titled “We Are #WomenNotObjects.

The two-and-a-half-minute clip features women holding up extreme—but sadly common—examples of sexist ads, while offering dry critiques of what they literally convey. It makes firms reconsider: does sex still sell?