Serving customers in Global Markets

• The report should be concise with minimum repetitions. It should be clearly structured (intro, main part and conclusion as well as sub-sections).
• References to theory should be included, with definition of concepts, and fully Harvard referenced in the list of references.
•All non-key, but helpful information (e.g. details of models or research findings) should be put in an Appendix section with numbers and titles and referred to in the text – contents of appendices are not included in the word count. There is no point in piling up information that is not referred to in the text.
• State the number of words in the first page.